Hybrid Growth CRM Lead

at Endure Capital

• Job title: Growth CRM Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Growth CRM Lead driving CRM growth initiatives for health tech company Numan. Leading communication strategies to convert leads and enhance patient engagement.

Responsibilities

• Own and optimise lead conversion performance, including abandoned basket flow experimentation and iterative improvements to retargeting campaigns across paid social and owned channels.
• Develop and execute cross-sell and upsell programmes that encourage existing patients to explore and adopt adjacent categories, grounded in behavioural data and clinical relevance.
• Build and improve growth loops throughout the funnel, with a focus on maximising referral programme performance and working cross-functionally to develop new referral capabilities and features.
• Drive incremental revenue through carefully-segmented promotional campaigns, applying rigorous segment logic to protect margin and long-term value among high-performing patient cohorts.
• Lead test-and-learn initiatives to validate new growth strategies, channels, and creative approaches across the full funnel.
• Partner with Data and Analytics to measure, report, and act on campaign performance, revenue contribution, and ROI.
• Use segmentation and behavioural insights to deliver personalised, contextually relevant communications at scale.
• Collaborate cross-functionally with Paid Media, Product, and Commercial teams to ensure lifecycle and paid channels work in concert, avoiding audience overlap and maximising efficiency.
• Champion experimentation and continuous improvement, staying ahead of CRM, growth marketing, and lifecycle trends.
• Manage growth projects from planning through execution, ensuring timely delivery and alignment with commercial goals.

Requirements

• Proven experience in CRM, lifecycle, or growth marketing roles with a strong track record of driving measurable revenue impact.
• Sharp commercial acumen; a natural ability to connect campaign decisions to margin, LTV, and business outcomes.
• Hands-on experience with lead nurture, abandoned basket, and retargeting programmes across owned and paid channels.
• Experience designing and optimising cross-sell, upsell, and referral programmes at scale.
• Technical fluency in CRM platforms such as Customer.io, Braze, or Klaviyo, including campaign setup, QA, and automation logic.
• Strong analytical mindset and ability to translate data into actionable growth hypotheses.
• Experience developing segmentation strategies and personalised communications that protect value for high-LTV segments.
• Excellent project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• Exceptional communication and collaboration skills, comfortable influencing across teams including Paid Media and Product.
• A proactive, results-driven mindset and genuine comfort operating in a fast-moving, commercially driven environment.

Benefits

• Share options.
• 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
• Health insurance with Vitality.
• Electric car salary sacrifice scheme with Octopus.
• Enhanced maternity and parental leave.
• Nursery benefit provided by YellowNest.
• Employee assistance programme (access to therapy, financial planning and discounts).
• Generous pension (includes both employee and employer contributions).
• Flexible working options, including a dog-friendly office in Farringdon.
• Personal training and development budget via Learnerbly.
• Wellhub membership, giving you access to over 2,000 locations in the UK.
• Cycle to work scheme.
• Season ticket loan.
• Discount on Numan products for your friends and family.
• Paid volunteering days.
• An additional 2 weeks off once you reach your 5th anniversary with Numan.