Head of Programmatic Sales driving programmatic revenue growth at The Telegraph. Building relationships with agencies and maximizing the value of premium inventory.
Responsibilities
Accelerate premium programmatic revenue across programmatic guaranteed, private marketplaces (PMPs), and direct programmatic partnerships, positioning The Telegraph’s inventory as a must-buy for agencies and clients.
Leverage data and insight to deliver privacy-safe, data-driven targeting solutions, including clean room partnerships and custom audience strategies.
Build and deepen senior agency relationships, acting as the primary contact for key programmatic leaders across major holding companies and ensuring The Telegraph remains top of mind for premium, brand-safe campaigns.
Lead strategic collaboration and joint business planning with agency partners, aligning on shared objectives, KPIs, and long-term growth opportunities beyond transactional deals.
Drive innovation in programmatic products, working closely with Product and Ad Tech teams to develop, test, and launch new offerings, including AI-driven solutions.
Provide market leadership, representing The Telegraph at industry events and forums, championing the value of premium news environments and quality journalism.
Own and grow non-UK programmatic direct revenue, expanding international demand for Telegraph inventory.
Requirements
Deep expertise in programmatic advertising, including programmatic guaranteed, PMPs and open exchange, with strong knowledge of ad tech platforms (DSPs, SSPs, DMPs) and the wider digital media landscape.
Proven commercial and sales leadership experience within digital or programmatic advertising, including pitching, negotiation and revenue growth with major agencies.
Strong relationship-building skills, with the ability to influence and partner effectively with senior agency stakeholders and internal teams.
Strategic, innovative thinker, able to challenge market norms and translate opportunity into actionable growth strategies.
Excellent communication skills, with the ability to explain complex programmatic concepts to both technical and non-technical audiences.
Up-to-date understanding of industry trends, privacy regulation (including GDPR), and evolving advertiser needs.
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