Hybrid Head of Programmatic Sales – 12 Month Contract

Posted last week

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About the role

  • Head of Programmatic Sales driving programmatic revenue growth at The Telegraph. Building relationships with agencies and maximizing the value of premium inventory.

Responsibilities

  • Accelerate premium programmatic revenue across programmatic guaranteed, private marketplaces (PMPs), and direct programmatic partnerships, positioning The Telegraph’s inventory as a must-buy for agencies and clients.
  • Leverage data and insight to deliver privacy-safe, data-driven targeting solutions, including clean room partnerships and custom audience strategies.
  • Build and deepen senior agency relationships, acting as the primary contact for key programmatic leaders across major holding companies and ensuring The Telegraph remains top of mind for premium, brand-safe campaigns.
  • Lead strategic collaboration and joint business planning with agency partners, aligning on shared objectives, KPIs, and long-term growth opportunities beyond transactional deals.
  • Drive innovation in programmatic products, working closely with Product and Ad Tech teams to develop, test, and launch new offerings, including AI-driven solutions.
  • Provide market leadership, representing The Telegraph at industry events and forums, championing the value of premium news environments and quality journalism.
  • Own and grow non-UK programmatic direct revenue, expanding international demand for Telegraph inventory.

Requirements

  • Deep expertise in programmatic advertising, including programmatic guaranteed, PMPs and open exchange, with strong knowledge of ad tech platforms (DSPs, SSPs, DMPs) and the wider digital media landscape.
  • Proven commercial and sales leadership experience within digital or programmatic advertising, including pitching, negotiation and revenue growth with major agencies.
  • Strong relationship-building skills, with the ability to influence and partner effectively with senior agency stakeholders and internal teams.
  • Strategic, innovative thinker, able to challenge market norms and translate opportunity into actionable growth strategies.
  • Excellent communication skills, with the ability to explain complex programmatic concepts to both technical and non-technical audiences.
  • Up-to-date understanding of industry trends, privacy regulation (including GDPR), and evolving advertiser needs.

Benefits

  • Dynamic working opportunities
  • Medical cover
  • Parental leave (six months fully paid maternity leave and enhanced paternity/partner leave)
  • Life assurance
  • Season ticket loans
  • Access to a variety of training and development opportunities through The Academy

Job title

Head of Programmatic Sales – 12 Month Contract

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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