Hybrid Conversion Rate Optimization Manager

Posted 2 weeks ago

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About the role

  • Data-driven Conversion Rate Optimization leader focusing on experimentation and funnel analysis. Identifying opportunities to increase conversion rates, revenue per visitor across web and mobile platforms.

Responsibilities

  • Identify user journey improvement opportunities across web and mobile experiences.
  • Develop clear, data-backed hypotheses and design A/B and multivariate experiments.
  • Prioritize testing roadmap based on projected impact, effort, and business objectives.
  • Analyze experiment results using sound statistical methods and clearly communicate insights and recommendations to stakeholders.
  • Audit end-to-end customer journeys to identify friction points and revenue leakage.
  • Quantify and diagnose drop-off across key funnel stages including onboarding, product discovery, cart, and checkout.
  • Conduct competitive and market analysis to inform feature enhancements and journey improvements.
  • Partner with product and UX to implement optimizations that improve conversion and customer experience.
  • Develop and maintain dashboards tracking core KPIs including CVR, RPV, AOV, and funnel progression.
  • Analyze behavioral data, segmentation insights, and qualitative feedback to inform experimentation strategy.
  • Translate analytical findings into structured, testable initiatives aligned to revenue impact.
  • Partner closely with Product, Marketing, Design, and Engineering to execute testing initiatives.
  • Support and promote a culture of experimentation by sharing learnings, best practices, and measurable outcomes across teams.

Requirements

  • 4–8 years of experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environments.
  • Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests.
  • Demonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics.
  • Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel).
  • Bachelor’s degree in business, Marketing, Economics, Statistics, Data Science, Computer Science, Engineering, or a related quantitative field required, MBA or master’s degree in Analytics, Statistics, or related field a plus.
  • Experience optimizing high-traffic eCommerce websites or mobile applications preferred.
  • Exposure to UX research methodologies and ability to translate insights into testable hypotheses preferred.
  • Background in statistics, behavioral economics, or data modeling preferred.
  • Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred.

Benefits

  • Health, Dental, and Vision Insurance
  • Life Insurance
  • Pet Insurance
  • Mental Health Benefits
  • 401(k) with matching
  • Excellent Work/Life Balance – Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays
  • Employee Product Discounts

Job title

Conversion Rate Optimization Manager

Job type

Experience level

Mid levelSenior

Salary

$95,000 - $135,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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