Hybrid Website Conversion Rate Optimisation, CRO Manager – Maternity Cover

at Team Internet

• Job title: Website Conversion Rate Optimisation, CRO Manager – Maternity Cover
• Job type: Contract
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• CRO Manager responsible for website conversion optimization in retail ecommerce. Collaborate with UX/UI teams and analyze performance metrics to drive results.

Responsibilities

• Oversee the design and layout of the e-commerce website, ensuring a seamless, engaging, and a conversion first user experience
• Partner with the UX/UI designer and conduct user research and analyze data to identify pain points and areas for improvement in the customer signup and purchase journey
• Analyse site performance data, including traffic patterns, user behavior, and conversion metrics, to identify opportunities for optimization
• Implement A/B testing across copy, design, layout, pricing etc. and other CRO strategies to improve key performance indicators, such as cart abandonment rates, average order value, and checkout completion
• Work with the marketing team to optimize landing pages, product pages, and calls to action
• Develop and own the testing program to improve on-site conversion. Work closely with customer acquisition, head of commercial to run tests that align with our commercial goals
• Build business cases based on test results, to inform future website design and volume, revenue growth Quickly interpret results, draw unique insights and clear recommendations for future experiments
• Clearly communicate results to the rest of the business to the Director, Retail, Customer Acquisition lead and other team members
• Monitor website analytics tools (e.g., Google Analytics, Hotjar, and other A/B testing tools) to track performance metrics and identify trends
• Prepare and present regular reports on website performance, user behaviour, and conversion rates to senior management
• Actively work with product and technical teams to implement changes, tests and gather data

Requirements

• Have a passion for Web Design or Digital Marketing
• Bring demonstrable experience in CRO and already have a process for optimisation and reporting results
• Enjoy a fast-paced environment
• Bring the experience of optimising e-commerce websites for better user experience and conversion rates
• Solid understanding of e-commerce, web design, or UX/UI design
• Be curious, research, and ask questions
• Be result and target driven and at the heart of our transformation
• Demonstrate excellent communication skills, both oral and in writing whilst being a thought leader, provoking debate and articulating ideas as well as results to a wide range of stakeholders
• Have exceptional organisational skills and attention to detail
• Be a creative thinker, always thinking “how can we”
• Show a strong desire to succeed, make a difference, and a passion for innovation and excellence
• Ability to anticipate and identify problems, risks and challenges and apply effective creative and original thinking to problem solving.
• **Experience and skills that will help you succeed**
• A proven track record of conversion optimisation and A/B testing
• Analytical background and commercial awareness
• Strong understanding of SEO principles and how they apply to web design
• Subscription experience

Benefits

• There are many reasons to come on board our team of talented professionals, but here are just a few…
• We are collaborative, fair, consciously inclusive, and flexible
• We trust, value, and support our people to make the difference
• We believe that diversity of thought and experience provides the platform for innovation and creativity
• We invest in the development of our people to drive our ambitions forward
• We offer a range of benefits (including your choice of tech) and a competitive package
• We offer a great work environment in an internationally successful enterprise in the online services industry
• At Team Internet, we believe in equal opportunities for everyone. We value diversity and make sure all applicants get a fair chance, because we know that our collective strength and diversity makes us stronger.****
• **If you need assistance completing an application for a position with us or need us to make any reasonable adjustments, please reach out to our Recruiting Team at [email protected]**