CRO Manager responsible for website conversion optimization in retail ecommerce. Collaborate with UX/UI teams and analyze performance metrics to drive results.
About the role
- CRO Hybrid optimizing digital conversion strategies with analytical insights and technical implementation at Accenture. Collaborating with cross-functional teams for user experience improvement.
Responsibilities
- Definir y ejecutar la estrategia de CRO alineada con los objetivos de negocio (leads, ventas, engagement, retención)
- Analizar el comportamiento del usuario mediante herramientas como Adobe Analytics / Quantm
- Diseñar y priorizar hipótesis de experimentación basadas en data, insights de UX y objetivos comerciales
- Configurar, ejecutar y analizar tests A/B y multivariantes (VWO, Optimizely, Google Optimize u otros)
- Desarrollar e implementar cambios técnicos directamente en el sitio web o landing pages: HTML, CSS y JavaScript (nivel intermedio–avanzado)
- Ajustes en CMS, tag managers y herramientas de testing
- Trabajar en conjunto con equipos de Marketing, UX/UI, Producto, Data y Tecnología
- Documentar aprendizajes, resultados y buenas prácticas para escalar mejoras
- Medir impacto en KPIs
Requirements
- Experiencia sólida en CRO, Growth o Performance Optimization
- Conocimiento técnico para desarrollo front-end orientado a experimentación
- Fuerte capacidad analítica y entendimiento de data
- Mentalidad de testing, mejora continua y foco en resultados
- Experiencia trabajando con funnels digitales complejos
- Inglés C1.
Benefits
- Aprendizaje continuo
- Oportunidades de crecimiento y desarrollo
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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