Hybrid Marketing Manager – License Sales

at Verlag Der Tagesspiegel

• Job title: Marketing Manager – License Sales
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Berlin, Germany

About the role

• Marketing Managerin in Lizenzvertrieb handling B2B marketing campaigns and lead nurturing for Tagesspiegel Fachinformationen. Focused on strategic development and performance tracking in Berlin's media landscape.

Responsibilities

• Strategic campaign development: design, implementation and continuous optimization of integrated B2B marketing campaigns across the entire sales funnel — from awareness and lead nurturing to conversion
• Targeted audience communication: develop tailored communications for different target segments within the licensing business
• Active management and strategic expansion of our LinkedIn sales activities (including Sales Navigator): close collaboration with the sales team to maximize commercial impact
• Planning, organization and follow-up of trade shows, conferences and industry events with clear sales objectives in focus
• Editorial production, distribution and performance tracking of targeted newsletters: for customer retention and lead nurturing
• Daily sparring partner for the sales team: translating sales goals into marketing measures, joint campaign planning and creation of sales enablement materials
• Monitoring, reporting and deriving actionable recommendations: based on key marketing and sales KPIs
• Observing relevant marketing trends and deriving and implementing innovative measures: to further develop our sales marketing strategy

Requirements

• Completed degree in Marketing, Communications, Media or a comparable qualification
• At least 2 years of experience in B2B marketing, ideally with sales proximity in the media, tech or licensing sectors
• Strong LinkedIn skills — you understand algorithms, content formats and how to turn attention into leads
• Experience in trade show and event marketing with a focus on brand presence and lead pipeline
• Practical experience with email marketing tools (e.g. Agnitas) and CRM systems (e.g. Salesforce)
• Creativity, organizational talent and a good sense for target groups along the customer journey
• Strong communication skills, team spirit and a clear focus on impact and performance
• Sense for trends and enthusiasm for innovation: you monitor relevant developments in (sales) marketing, test new approaches and derive concrete impulses for our work

Benefits

• Subsidized BVG company ticket (Berlin public transport) and a contribution to the company pension scheme
• Free digital subscriptions to Tagesspiegel & Tagesspiegel Plus, Handelsblatt and Die Zeit
• Opportunities for professional development through the online platform Masterplan to advance your career
• A 38.5-hour workweek with 30 days of vacation (for a full-time position), so you have ample time to rest
• Flexible working hours and remote work up to 50%