Ausbildung im digitalen Marketing mit Fokus auf Hosting - und Cloud - Lösungen. Kreative Unterstützung im Marketing - Team für Kommunikationskonzepte mit vielen Entwicklungsmöglichkeiten.
About the role
- Marketing Managerin in Lizenzvertrieb handling B2B marketing campaigns and lead nurturing for Tagesspiegel Fachinformationen. Focused on strategic development and performance tracking in Berlin's media landscape.
Responsibilities
- Strategic campaign development: design, implementation and continuous optimization of integrated B2B marketing campaigns across the entire sales funnel — from awareness and lead nurturing to conversion
- Targeted audience communication: develop tailored communications for different target segments within the licensing business
- Active management and strategic expansion of our LinkedIn sales activities (including Sales Navigator): close collaboration with the sales team to maximize commercial impact
- Planning, organization and follow-up of trade shows, conferences and industry events with clear sales objectives in focus
- Editorial production, distribution and performance tracking of targeted newsletters: for customer retention and lead nurturing
- Daily sparring partner for the sales team: translating sales goals into marketing measures, joint campaign planning and creation of sales enablement materials
- Monitoring, reporting and deriving actionable recommendations: based on key marketing and sales KPIs
- Observing relevant marketing trends and deriving and implementing innovative measures: to further develop our sales marketing strategy
Requirements
- Completed degree in Marketing, Communications, Media or a comparable qualification
- At least 2 years of experience in B2B marketing, ideally with sales proximity in the media, tech or licensing sectors
- Strong LinkedIn skills — you understand algorithms, content formats and how to turn attention into leads
- Experience in trade show and event marketing with a focus on brand presence and lead pipeline
- Practical experience with email marketing tools (e.g. Agnitas) and CRM systems (e.g. Salesforce)
- Creativity, organizational talent and a good sense for target groups along the customer journey
- Strong communication skills, team spirit and a clear focus on impact and performance
- Sense for trends and enthusiasm for innovation: you monitor relevant developments in (sales) marketing, test new approaches and derive concrete impulses for our work
Benefits
- Subsidized BVG company ticket (Berlin public transport) and a contribution to the company pension scheme
- Free digital subscriptions to Tagesspiegel & Tagesspiegel Plus, Handelsblatt and Die Zeit
- Opportunities for professional development through the online platform Masterplan to advance your career
- A 38.5-hour workweek with 30 days of vacation (for a full-time position), so you have ample time to rest
- Flexible working hours and remote work up to 50%
Job title
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