Group Manager leading B2B paid acquisition marketing efforts at Superhuman. Overseeing strategy and execution across growth channels in a collaborative environment.
About the role
- Segment Marketing Manager in LexisNexis focusing on Academic and Nonprofit industries. Collaborating on sales materials and lead generation programs to enhance market strategies.
Responsibilities
- Develop deep expertise in academic and nonprofit industries such as buyer behavior, competitive trends, and market dynamics.
- Develop deep understanding of the customer personas, pain points, and jobs to be done.
- Serve as the internal voice of the customer and market for academic and nonprofit across marketing, product, and sales teams.
- Monitor industry news, analyst reports, and regulatory changes to inform campaigns and content.
- Develop audience-specific value propositions, messaging, and positioning for academic and nonprofit buyers based on customer knowledge gained.
- Tailor personas, value statements, messaging frameworks, and campaign themes to resonate with stakeholders in financial services and investment banking.
- Lead development of segment-specific content for use in omni-channel campaigns globally.
- Work as a core member of the industry campaign team to create an integrated marketing strategy to reach and serve the industry audience.
- Align content and messaging with account-based marketing (ABM) strategies and sales enablement initiatives.
- Partner with sales and account teams to ensure alignment between marketing efforts and customer engagement for named accounts.
- Support development of vertical-specific sales assets including, talk tracks, objection handling, and value statements.
- Support go-to-market efforts with tailored collateral and field enablement for launches and demand generation programs.
- Work hand-in-hand with Product Marketing, Content Strategy, Digital Marketing, and Country Marketing teams to ensure consistency and amplification of financial services initiatives.
- Share initiatives and learnings across cross-functional groups including Segment, GTM, Sales, Customer Success, Sales Enablement, and Pricing.
Requirements
- 1-3+ years of B2B marketing experience, preferably with exposure to or direct focus on the academic or nonprofit sector.
- Experience in legal tech, risk management, or regulatory compliance marketing a strong advantage.
- Demonstrated ability to translate industry trends into actionable marketing strategy.
- Strong writing, communication, storytelling, and presentation skills.
- Experience working with cross-functional teams including product, sales, and marketing.
- Self-starter with the ability to successfully lead and drive programs forward.
- Ability to manage multiple projects with tight deadlines and competing priorities.
- Deep curiosity about industry challenges and customer workflows.
- Strong analytical thinking and market research capabilities.
- Collaborative mindset with the ability to drive consensus across teams.
- Experience with ABM, CRM platforms, and marketing automation tools.
- Experience working in a global organization a plus.
- Experience in academic or nonprofit marketing a strong advantage.
Benefits
- Working flexible hours
- Healthy work/life balance
- Numerous wellbeing initiatives
- Shared parental leave
- Study assistance
- Sabbaticals
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