Hybrid Head of Brand Marketing

at Surfshark

• Job title: Head of Brand Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: €5,000 - €7,000 per month
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Warsaw, Poland

About the role

• Head of Brand crafting Surfshark's narrative and overseeing marketing strategies for growth and engagement. Building community and managing brand initiatives across channels.

Responsibilities

• Shape our narrative - own our brand messaging, positioning, and storytelling, ensuring consistency across campaigns, PR, and customer communications;
• Run bold campaigns - lead large-scale brand marketing campaigns (TV, OOH, radio, co-marketing) with a focus on both creativity and measurable ROAS;
• Drive awareness and trust - manage PR and external communications, positioning us as a trusted leader in privacy and security;
• Build our community - oversee social media strategy and online communities, creating meaningful engagement with our users;
• Measure what matters - tie brand initiatives to performance and revenue impact, not just awareness.

Requirements

• Proven experience growing a digital product / e-commerce or subscription or SaaS B2C brand with measurable business results;
• A track record of running offline marketing campaigns (TV, OOH, sponsorships, brand activations);
• Strong skills in messaging, positioning, and storytelling - turning complex ideas into clear, compelling narratives;
• Nice to have: experience managing PR, social media, and community channels;
• A performance mindset: you love data as much as creativity and can show how brand translates into billings;
• Bring strong leadership skills to the table and know how to hire, grow, and manage top-tier talent to deliver world-class results;
• Proven experience managing and scaling brand presence across multiple international markets.

Benefits

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;