HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Shape our narrative - own our brand messaging, positioning, and storytelling, ensuring consistency across campaigns, PR, and customer communications;
- Run bold campaigns - lead large-scale brand marketing campaigns (TV, OOH, radio, co-marketing) with a focus on both creativity and measurable ROAS;
- Drive awareness and trust - manage PR and external communications, positioning us as a trusted leader in privacy and security;
- Build our community - oversee social media strategy and online communities, creating meaningful engagement with our users;
- Measure what matters - tie brand initiatives to performance and revenue impact, not just awareness.
Requirements
- Proven experience growing a digital product / e-commerce or subscription or SaaS B2C brand with measurable business results;
- A track record of running offline marketing campaigns (TV, OOH, sponsorships, brand activations);
- Strong skills in messaging, positioning, and storytelling - turning complex ideas into clear, compelling narratives;
- Nice to have: experience managing PR, social media, and community channels;
- A performance mindset: you love data as much as creativity and can show how brand translates into billings;
- Bring strong leadership skills to the table and know how to hire, grow, and manage top-tier talent to deliver world-class results;
- Proven experience managing and scaling brand presence across multiple international markets.
Benefits
- Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
- Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
- Tools of your choice: choose technical equipment and the tools you need to do your best;
- Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
- Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
- Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
- Premium Surfshark accounts: for you, your family, and friends;
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