Senior Marketing Manager driving growth and visibility for Physical Sciences portfolio at Wiley. Overseeing marketing strategy, team management and cross-functional collaboration across several channels.
Responsibilities
Develop and execute comprehensive marketing strategies for an established Physical Sciences portfolio, ensuring strong positioning, sustained growth, and customer engagement
Drive go-to-market planning and execution for new launches as the Advanced brand expands into additional subject areas and adjacent
Manage, mentor, and support one direct report, ensuring strong performance, clear prioritization, and professional development
Work closely with editorial & wider marketing team to align marketing plan with product roadmaps, launch timelines, and brand pillars
Deliver integrated, high-impact campaigns across multiple channels and market segments
Oversee creation of marketing content, sales enablement tools, messaging frameworks, and customer-facing materials
Drive demand-generation initiatives and targeted campaigns to achieve submission & brand awareness goals
Own marketing reporting and analytics, communicating insights, performance results, and recommendations to leadership
Manage marketing budget for the portfolio
Liaise with external partners or vendors
Contribute to broader Advanced brand initiatives and cross-discipline marketing programs as needed
Lead other strategic marketing projects and responsibilities aligned to the growth of the Advanced Portfolio
Requirements
Qualification in Marketing, Business, Physical Sciences, or a related field
5+ years of marketing experience, ideally within scholarly publishing, scientific content, or a related industry
Experience managing a product or portfolio marketing function, including responsibility for launches and established product performance
Experience of influencing or mentoring junior colleagues
Demonstrated success developing and executing sophisticated go-to-market strategies
Strong analytical, strategic thinking, and positioning skills within complex or technical market segments
Excellent communication, stakeholder engagement, and cross-functional leadership abilities
Proficiency with marketing and analytics tools, customer research methodologies, and competitive analysis
Strong project management skills and the ability to balance multiple priorities across a diverse portfolio
Creative, innovative mindset with a track record of driving measurable marketing impact
Understanding of scientific publishing landscapes, customer needs, and lifecycle marketing best practices
Benefits
Meeting-free Friday afternoons allowing more time for heads down work and professional development
Robust body of employee programming facilitating a wide range of opportunities to foster community, learn, and grow
Commitment to fair, transparent pay and competitive compensation alongside comprehensive benefits package
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