Marketing Strategy & Performance Manager developing innovative strategies for Credit Cards and Personal Loans. Leading marketing initiatives and optimising customer engagement for consumer lending.
Responsibilities
Lead the development and optimisation of innovative marketing strategies.
Drive growth for Credit Cards, Personal Loans, Embedded Finance and consumer lending business.
Develop the Customer Lifecycle Management (CLM) marketing strategy for unsecured lending.
Champion the development of performance insight across the full plan.
Requirements
Strong experience in leading cross-functional teams to deliver marketing initiatives at pace, using data and technology to test, learn, and scale new approaches.
Proven ability in crafting and delivering full-funnel marketing plans and multi-channel (paid, owned, earned) campaigns.
Ability to set, manage, and optimise large-scale marketing budgets (£m).
Skilled at building relationships and influencing senior collaborators in complex organisations to secure agreement and lead change.
Previous experience and knowledge of working in unsecured (consumer) lending within a marketing team (desirable).
Benefits
A generous pension contribution of up to 15%
An annual bonus award, subject to Group performance
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
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