Vice President managing ISV marketing strategies and client relationships for CareCredit. Focus on B2B marketing, partner growth, and integrating CareCredit into client workflows.
About the role
- Vice President of Marketing driving global marketing strategy for Curiox's innovative cell analysis platforms. Leading market education and establishing scientific credibility in biotechnology industry.
Responsibilities
- Own and lead Curiox’s end-to-end marketing strategy and execution across products, regions, and customer segments.
- Define clear positioning, messaging, and value propositions aligned with Curiox’s scientific differentiation and platform strategy.
- Translate company strategy and market insights into coherent marketing priorities and execution plans.
- Direct marketing including scientific affairs, ensuring all external communications are scientifically accurate, evidence-based, and defensible.
- Oversee development and governance of scientific content, including application notes, white papers, posters, webinars, and validation materials.
- Lead global demand generation efforts across digital, events, conferences, and campaigns.
- Design and execute integrated demand programs across digital, events, conferences, and campaigns.
- Manage event marketing execution, including conferences, tradeshows, and sponsored programs.
- Provide clear direction, prioritization, and decision-making to the marketing organization as Curiox scales.
- Contribute to leadership discussions on company-wide growth, positioning, and long-term platform strategy.
Requirements
- Senior marketing leader with experience in life science tools, diagnostics, or biotechnology.
- Strong background in evidence-based, scientifically driven marketing for complex technical products.
- Proven ability to lead market education and credibility-building initiatives in emerging or disruptive categories.
- Excellent communication skills and executive presence with internal teams, customers, and scientific stakeholders.
- Based in the Greater Boston area with the ability to support in-person events, partner meetings, and on-site execution.
- This role is not suitable for fully remote candidates.
Benefits
- Competitive salary
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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