Director of Digital DTC Product Management leading product strategy for hybrid advice platform in insurance and wealth. Driving innovation and customer experience while managing products from ideation to market success.
Responsibilities
Develop and communicate a compelling product vision aligned with organizational goals and market trends
Create and oversee strategic roadmaps for the journey/platform, balancing client needs, business objectives, and technical feasibility
Collaborate with senior leadership to ensure product strategy supports overall business direction
Oversee the entire digital product lifecycle, from conception to post-launch optimization
Continuously analyse and improve end-to-end customer journey (including optimization of conversion rates) ensuring profitability and growth of the DTC platform
Lead the product development process from granular requirements writing through to high-level strategy formulation
Ensure meticulous attention to detail in all aspects of product development, from user stories to technical specifications
Implement and oversee quality assurance processes to maintain product excellence
Work closely with marketing teams to optimize customer acquisition strategies
Focus on improving key metrics such as Cost Per Lead (CPL) and Customer Acquisition Cost (CAC)
Implement data-driven strategies to enhance marketing ROI and reduce acquisition costs
Maintain deep understanding of existing and emerging technologies relevant to the insurance industry
Ensure consideration of all technical layers in product planning and execution
Lead efforts in data stewardship, identifying and addressing data gaps across the product portfolio
Remove systemic impediments to accelerate product delivery
Establish risk management frameworks and coach teams on balancing risk with desired outcomes
Foster a culture of experimentation and hypothesis-driven approach in product development
Set and track measurable outcomes aligned with organizational objectives
Champion data-driven decision making in product choices and prioritization
Develop multi-year financial models to guide investment decisions and communicate ROI to senior leadership
Work closely with business strategy, marketing and operations teams to ensure alignment of product strategy with broader business goals
Foster inclusive leadership by integrating diverse perspectives in product development
Requirements
Bachelor's degree in Computer Science, Business, or related field; MBA preferred
10+ years of experience in product management, with at least 5 years in a leadership role
Proven track record in digital product development, preferably in the insurance or fintech industry
Deep understanding of the DTC market and digital P&L management
Experience working in start-up environments preferred, taking products from conception to market success
Strong understanding of agile methodologies and digital product development lifecycle
Excellent communication, presentation, and stakeholder management skills
Demonstrated ability to lead and mentor high-performing teams
Benefits
Great Place to Work® Certified for Most Trusted Executive Team in Canada – 2025, 2024 and 2023
Great Place to Work® Certified for Best Workplaces in Canada - 2025
Canada Order of Excellence for Mental Health at Work® certification from Excellence Canada.
Flexible hybrid work model.
Pension, stock and savings programs to help build and enhance your future financial security
Work and professional development that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
A friendly, collaborative and inclusive culture
Be part of our continuous improvement journey in developing the next greatest digital enterprise experience.
Competitive salary and bonus structure influenced by market range data
The opportunity to move along a variety of career paths with amazing networking potential
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