Product Manager overseeing Benchling rollout at client sites in Massachusetts. Collaborating with scientists to translate workflows into scalable Benchling solutions.
About the role
- Director of Digital DTC Product Management leading product strategy for hybrid advice platform in insurance and wealth. Driving innovation and customer experience while managing products from ideation to market success.
Responsibilities
- Develop and communicate a compelling product vision aligned with organizational goals and market trends
- Create and oversee strategic roadmaps for the journey/platform, balancing client needs, business objectives, and technical feasibility
- Collaborate with senior leadership to ensure product strategy supports overall business direction
- Oversee the entire digital product lifecycle, from conception to post-launch optimization
- Continuously analyse and improve end-to-end customer journey (including optimization of conversion rates) ensuring profitability and growth of the DTC platform
- Lead the product development process from granular requirements writing through to high-level strategy formulation
- Ensure meticulous attention to detail in all aspects of product development, from user stories to technical specifications
- Implement and oversee quality assurance processes to maintain product excellence
- Work closely with marketing teams to optimize customer acquisition strategies
- Focus on improving key metrics such as Cost Per Lead (CPL) and Customer Acquisition Cost (CAC)
- Implement data-driven strategies to enhance marketing ROI and reduce acquisition costs
- Maintain deep understanding of existing and emerging technologies relevant to the insurance industry
- Ensure consideration of all technical layers in product planning and execution
- Lead efforts in data stewardship, identifying and addressing data gaps across the product portfolio
- Remove systemic impediments to accelerate product delivery
- Establish risk management frameworks and coach teams on balancing risk with desired outcomes
- Foster a culture of experimentation and hypothesis-driven approach in product development
- Set and track measurable outcomes aligned with organizational objectives
- Champion data-driven decision making in product choices and prioritization
- Develop multi-year financial models to guide investment decisions and communicate ROI to senior leadership
- Work closely with business strategy, marketing and operations teams to ensure alignment of product strategy with broader business goals
- Foster inclusive leadership by integrating diverse perspectives in product development
Requirements
- Bachelor's degree in Computer Science, Business, or related field; MBA preferred
- 10+ years of experience in product management, with at least 5 years in a leadership role
- Proven track record in digital product development, preferably in the insurance or fintech industry
- Deep understanding of the DTC market and digital P&L management
- Experience working in start-up environments preferred, taking products from conception to market success
- Strong understanding of agile methodologies and digital product development lifecycle
- Excellent communication, presentation, and stakeholder management skills
- Demonstrated ability to lead and mentor high-performing teams
Benefits
- Great Place to Work® Certified for Most Trusted Executive Team in Canada – 2025, 2024 and 2023
- Great Place to Work® Certified for Best Workplaces in Canada - 2025
- Canada Order of Excellence for Mental Health at Work® certification from Excellence Canada.
- Flexible hybrid work model.
- Pension, stock and savings programs to help build and enhance your future financial security
- Work and professional development that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
- A friendly, collaborative and inclusive culture
- Be part of our continuous improvement journey in developing the next greatest digital enterprise experience.
- Competitive salary and bonus structure influenced by market range data
- The opportunity to move along a variety of career paths with amazing networking potential
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