Senior Copy Executive/Copywriter producing high - quality copy while collaborating with various stakeholders to meet client goals. Enhancing strategic and consulting capabilities in a dynamic digital environment.
About the role
- Bilingual Marketing and Advertising Copywriter for Sun Life crafting digital content across various platforms. Focused on building narratives that connect authentically with audiences while driving measurable results.
Responsibilities
- Write strategic copy for every stage of the customer journey
- Create bespoke ad copy for various digital channels including Meta, YouTube, Pinterest, and Reddit
- Partner with managers and creative directors on briefs and provide creative strategy input
- Work within regulatory guidelines to produce engaging content
- Collaborate with designers for A/B testing iterations
Requirements
- 3-5+ years of experience in digital copywriting within an agency or in-house creative team
- Portfolio showcasing digital content tailored for social, display, and video placements
- Strong understanding of writing techniques for different audience phases
- Human-centric writing style with the ability to communicate complex financial topics clearly
- Bilingual in English and French
- Understanding of SEO principles, LLM, and metrics for digital content
Benefits
- Flexible work arrangements
- Professional development opportunities
- Discretionary performance-based bonuses
- Health insurance
- Inclusion and diversity programs
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