About the role

  • User Acquisition Manager responsible for growing Meta Ads acquisition channel for SmartyMe. Manage large budgets and help evolve an automated UA system in a high-performance environment.

Responsibilities

  • Own and scale Meta Ads as a core acquisition channel
  • Manage and grow large monthly budgets ($1M+) with a focus on ROAS and LTV
  • Design and execute experimentation strategies across creatives, audiences, and funnels
  • Work on top of — and help evolve — our UA automation algorithm
  • Identify growth levers and translate insights into scalable systems
  • Collaborate closely with monetisation, analytics, and creative teams
  • Maintain internal documentation: processes, logic, and technical briefs

Requirements

  • 3+ years of hands-on experience in User Acquisition with Meta Ads
  • Proven track record in subscription-based B2C products
  • Experience managing large paid social budgets ($1M+ / month)
  • Strong analytical mindset and confidence working with performance data
  • Solid understanding of web promotion for B2C digital products
  • Strong Excel / Google Sheets skills
  • Experience with attribution, analytics, and engagement tools
  • Comfortable working in high-autonomy, performance-driven environments
  • English proficiency B1+ or higher

Benefits

  • Top-of-Market Compensation
  • Bonus-based system rewards real impact
  • Freedom & Ownership
  • Minimal micromanagement
  • Maximum trust
  • Real influence over growth systems
  • UA at a New Level
  • Work with automation and algorithms
  • Help define what UA looks like next
  • Join the #1 microlearning app

Job title

User Acquisition Manager – Meta Ads

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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