Senior Manager leading AI innovation in Growth Marketing organization at Airwallex for global performance. Collaborating with cross - functional teams and driving operational efficiency across marketing.
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Hybrid User Acquisition Manager – Meta Ads
Posted 3 months ago
About the role
- User Acquisition Manager responsible for growing Meta Ads acquisition channel for SmartyMe. Manage large budgets and help evolve an automated UA system in a high-performance environment.
Responsibilities
- Own and scale Meta Ads as a core acquisition channel
- Manage and grow large monthly budgets ($1M+) with a focus on ROAS and LTV
- Design and execute experimentation strategies across creatives, audiences, and funnels
- Work on top of — and help evolve — our UA automation algorithm
- Identify growth levers and translate insights into scalable systems
- Collaborate closely with monetisation, analytics, and creative teams
- Maintain internal documentation: processes, logic, and technical briefs
Requirements
- 3+ years of hands-on experience in User Acquisition with Meta Ads
- Proven track record in subscription-based B2C products
- Experience managing large paid social budgets ($1M+ / month)
- Strong analytical mindset and confidence working with performance data
- Solid understanding of web promotion for B2C digital products
- Strong Excel / Google Sheets skills
- Experience with attribution, analytics, and engagement tools
- Comfortable working in high-autonomy, performance-driven environments
- English proficiency B1+ or higher
Benefits
- Top-of-Market Compensation
- Bonus-based system rewards real impact
- Freedom & Ownership
- Minimal micromanagement
- Maximum trust
- Real influence over growth systems
- UA at a New Level
- Work with automation and algorithms
- Help define what UA looks like next
- Join the #1 microlearning app
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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