User Acquisition Manager responsible for growing Meta Ads acquisition channel for SmartyMe. Manage large budgets and help evolve an automated UA system in a high-performance environment.
Responsibilities
Own and scale Meta Ads as a core acquisition channel
Manage and grow large monthly budgets ($1M+) with a focus on ROAS and LTV
Design and execute experimentation strategies across creatives, audiences, and funnels
Work on top of — and help evolve — our UA automation algorithm
Identify growth levers and translate insights into scalable systems
Collaborate closely with monetisation, analytics, and creative teams
Maintain internal documentation: processes, logic, and technical briefs
Requirements
3+ years of hands-on experience in User Acquisition with Meta Ads
Proven track record in subscription-based B2C products
Experience managing large paid social budgets ($1M+ / month)
Strong analytical mindset and confidence working with performance data
Solid understanding of web promotion for B2C digital products
Strong Excel / Google Sheets skills
Experience with attribution, analytics, and engagement tools
Comfortable working in high-autonomy, performance-driven environments
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