Hybrid Marketing Associate – North America

at Starling Bank

• Job title: Marketing Associate – North America
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Marketing Associate supporting go-to-market efforts across campaigns and events for Engine's SaaS technology. Ideal for candidates with B2B SaaS experience in the financial services industry.

Responsibilities

• Assist in the setup, execution, and reporting of marketing campaigns across email, digital channels, social media, and ABM platforms.
• Manage campaign workflows, data hygiene, and lead routing in coordination with the global marketing operations team.
• Support the optimisation of sales and marketing automation processes (HubSpot) and ensure best practices are followed.
• Build and maintain dashboards, reports, and analytics to track campaign and event performance and pipeline contribution.
• Support the planning and logistics of regional events such as conferences, podcasts, roundtables, partner events, and trade shows.
• Coordinate registrations, venue logistics, materials, shipments, vendor management, and on-site support.
• Execute follow-up processes to ensure leads are recorded effectively to support sales and tracked in the CRM.
• Assist with the execution of joint campaigns, events, and co-marketing programs with consulting, advisory, and technology partners.
• Coordinate partner deliverables including content, digital assets, timelines, and reporting.
• Help maintain strong communication and project alignment with partner teams.
• Coordinate regional content needs.
• Support content localisation, coordination, and distribution across North American marketing channels.
• Manage updates to regional collateral, landing pages, templates, and campaign assets.
• Work cross-functionally to meet content needs for events, digital campaigns, and sales enablement.
• Collaborate closely with the North American sales teams to ensure marketing activities are aligned to pipeline needs.
• Provide market insights, event insights, and campaign metrics to help accelerate sales cycles.
• Maintain strong communication around target accounts, event follow-ups, and campaign calendars.
• Proactively source, qualify, and engage new business leads through research-driven methods, with a strong emphasis on leveraging platforms like LinkedIn Sales Navigator to identify target companies and decision-makers.
• Help conduct outbound prospecting through personalised communication channels (email, social, calls) to generate qualified meetings and pipeline opportunities.
• Collaborate closely with the sales team to perform market intelligence gathering, helping to refine target personas, analyze competitor activity, and identify emerging industry trends.

Requirements

• 2 years of marketing experience in B2B SaaS, fintech, or enterprise technology (financial services experience preferred).
• Experience supporting events and external-facing marketing programs
• Hands-on experience with marketing automation and CRM tools (HubSpot preferred)
• Strong understanding of digital marketing, campaign operations, and field marketing
• Detail-oriented, organised, and comfortable managing multiple projects simultaneously
• Strong communication skills and the ability to collaborate across teams and functions
• Familiarity with the financial services industry (banking, consulting, fintech) is a plus.
• Ability to occasionally travel within North America for events or team meetings

Benefits

• Medical, Dental, and Vision insurance plan options
• 401(k) with company match of 100% of the first 4%
• Company-paid Long-Term Disability, and Life and AD&D insurance
• Optional ancillary benefits such as Short-term Disability, Accident Insurance, Legal & ID Protection, and more
• 20 days annual vacation PTO and 11 Paid Holidays