Content Manager at SPT Labtech transforming technical insights into compelling content for global marketing campaigns. Collaborating with cross-functional teams to drive brand awareness and demand-generation strategies.
Responsibilities
Play a key role in shaping how SPT Labtech communicates its innovations to scientists worldwide.
Transform technical insights into compelling digital content that strengthens our brand, drives awareness, and supports demand-generation across a range of channels.
Collaborate closely with product, digital, and commercial teams to plan, create, and optimise content that engages defined personas and supports strategic campaigns.
Support the Marketing Director and Digital Manager in driving and delivering integrated global marketing and digital campaigns.
Requirements
Experience in creating content and digital assets across multiple formats and channels.
Strong copywriting and editing skills tailored to defined personas and buyer-journey stages.
Ability to utilise SEO insights and data to develop and optimise content.
Confident using social media for engagement and inbound traffic generation.
Ability to collaborate with cross-functional teams to support campaign strategy.
Strong organisational skills and ability to meet deadlines.
Proactive, innovative, and eager to develop new skills.
B2B content marketing experience in Life Sciences, Engineering, or Manufacturing.
Understanding of marketing automation platforms (e.g., HubSpot) to support content-driven automation, segmentation, and personalisation.
Proven project management ability and experience working with agencies.
Ability to communicate and influence at all levels.
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