Social Media Lead managing corporate social strategy for Lloyds Banking Group. Elevating digital reputation through innovative content and effective governance in regulated environments.
About the role
- Senior Social Media Manager shaping organic social media strategy for Action for Children. Engaging supporters and enhancing brand visibility online while collaborating with key stakeholders.
Responsibilities
- Channel management and content creation: manage our current social media channels (Facebook, LinkedIn and Instagram) and lead on creating social-first content with key stakeholders across the charity to further increase income, reach and engagement.
- Strategic oversight: Owning an evolving multiyear social media strategy, with a key focus on channel diversification, regionalisation and influencer marketing.
- Supporter engagement: develop and nurture engagement with current and future online supporters (community management) and maintain a positive brand sentiment online.
- Stakeholder management: contribute to cross-functional strategy discussions with key product and campaign owners across the organisation as the organic social media expert.
- Reporting: be responsible for making data-driven decisions using key analytics tools to optimise our online presence.
- Line management: be responsible for nurturing and developing the social media team to achieve the team and the organisational objectives utilising Action for Children’s policies and procedures.
Requirements
- Proven experience in strategic social media leadership and innovation.
- Proven experience in managing high profile campaigns.
- Advanced skills in creating compelling, audience-focused content across diverse formats and channels, with a specific focus on short-form video.
- Advanced analytics and performance measurement capabilities, especially with Google Analytics and social media management tools.
- Established stakeholder engagement and cross-functional collaboration skills.
- Demonstrated experience in developing and executing influencer partnerships to amplify brand reach, engagement, and income.
- Experience in leading lead channel diversification and expansion initiatives.
- Experience in Line Management.
- Manage a delegated budget.
Benefits
- 29 days annual leave PLUS bank holidays, with up to 5 additional days for continuous service and option to buy or sell leave.
- Gain professional qualifications and excellent training/development opportunities.
- Flexible maternity, adoption, and paternity packages.
- Pension with up to 7% employer contribution with included life assurance cover.
- Staff discount portal and Blue Light Card eligibility with 15,000 national retailer's discounts.
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