Senior Social Media Manager shaping organic social media strategy for Action for Children. Engaging supporters and enhancing brand visibility online while collaborating with key stakeholders.
Responsibilities
Channel management and content creation: manage our current social media channels (Facebook, LinkedIn and Instagram) and lead on creating social-first content with key stakeholders across the charity to further increase income, reach and engagement.
Strategic oversight: Owning an evolving multiyear social media strategy, with a key focus on channel diversification, regionalisation and influencer marketing.
Supporter engagement: develop and nurture engagement with current and future online supporters (community management) and maintain a positive brand sentiment online.
Stakeholder management: contribute to cross-functional strategy discussions with key product and campaign owners across the organisation as the organic social media expert.
Reporting: be responsible for making data-driven decisions using key analytics tools to optimise our online presence.
Line management: be responsible for nurturing and developing the social media team to achieve the team and the organisational objectives utilising Action for Children’s policies and procedures.
Requirements
Proven experience in strategic social media leadership and innovation.
Proven experience in managing high profile campaigns.
Advanced skills in creating compelling, audience-focused content across diverse formats and channels, with a specific focus on short-form video.
Advanced analytics and performance measurement capabilities, especially with Google Analytics and social media management tools.
Established stakeholder engagement and cross-functional collaboration skills.
Demonstrated experience in developing and executing influencer partnerships to amplify brand reach, engagement, and income.
Experience in leading lead channel diversification and expansion initiatives.
Experience in Line Management.
Manage a delegated budget.
Benefits
29 days annual leave PLUS bank holidays, with up to 5 additional days for continuous service and option to buy or sell leave.
Gain professional qualifications and excellent training/development opportunities.
Flexible maternity, adoption, and paternity packages.
Pension with up to 7% employer contribution with included life assurance cover.
Staff discount portal and Blue Light Card eligibility with 15,000 national retailer's discounts.
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