Head of Marketing responsible for growth strategies at an AI - powered SaaS company. Focusing on user acquisition, product marketing, and leading the marketing team.
About the role
- Director of Marketing directing LATAM marketing strategy at Spoonity, enhancing brand engagement within the hospitality sector. Collaborating across teams to improve lead conversion and pipeline in Spanish-speaking markets.
Responsibilities
- Own the LATAM /US marketing strategy aligned with the global GTM plan.
- Partner with Sales, Partnerships and Customer Success to align objectives with revenue goals.
- Define quarterly OKRs tied to pipeline growth, lead quality, and brand visibility.
- Manage the regional marketing budget and track ROI across all programs.
- Plan and execute multi-channel lead generation campaigns across digital, events, and partnerships.
- Oversee website localization, SEO/SEM, paid media, email automation, and social media.
- Implement performance frameworks to track attribution, engagement, and conversions.
- Optimize MQL to SQL conversion rate through close collaboration with Sales.
- Design and execute ABM campaigns targeting key enterprise and franchise accounts.
- Shape the brand narrative and positioning across LATAM markets.
Requirements
- 3–5 years of B2B SaaS marketing experience, ideally in loyalty, retail tech, or fintech.
- Proven record generating pipeline in Spanish-speaking markets.
- Experience leading campaigns across multiple countries and languages.
- Deep understanding of digital channels (LinkedIn, Google Ads, HubSpot).
- Strong analytical and project management skills.
- Fluent in English and Spanish.
- Excellent communication and leadership ability.
Benefits
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Head of Marketing leading the marketing strategy at drink&paint. Focusing on brand - building, performance, and team leadership in a dynamic startup environment.
Head of Marketing leading the launch of frexalimab, a neurology asset for Multiple Sclerosis. Join Sanofi in transforming care for patients with immune challenges.
Lead US marketing strategy as Head of Marketing for Sanofi's neuromuscular brand. Shape market understanding and go - to - market plan for a late - stage neurology asset.
Director of Marketing & Partnerships responsible for functional strategy and execution driving business outcomes at Zendrop. Leading marketing organization and cross - functional initiatives to achieve growth.
Associate Marketing Director leading commercial strategies and marketing excellence in pharmaceutical company. Driving growth across BA West affiliates in collaborative environment in Ørestad, Copenhagen.
Head of Marketing leading and executing global marketing strategies for sports media platform. Collaborating with teams to enhance brand visibility and drive growth.
Senior Counsel providing legal guidance in manufacturing and supply chain for CSL Behring. Leading negotiations for contracts and ensuring regulatory compliance across global operations.
Senior Affiliate Influencer Marketing Executive supporting growth of US affiliate influencer programme. Collaborating with Global Affiliate Manager to build a revenue - driving creator ecosystem.
Content - focused marketer responsible for high - quality content creation and marketing initiatives at medical device consultancy Team Consulting. Collaborating with experts on innovative marketing projects for healthcare.