Hybrid Business Development Manager – Food Service

Posted last month

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About the role

  • Business Development Manager driving commercial growth across Food Service Retail and distributors for a leading chemical company. Focused on market penetration and building distributor partnerships in Hanoi, Vietnam.

Responsibilities

  • Identify and secure new business opportunities in Food Service Retail and QSR across the northern region of Vietnam.
  • Develop a robust sales pipeline with clear growth plans for FSR segments.
  • Drive market expansion through new distributor acquisition and development in strategic regions.
  • Conduct market and competitor analysis to identify trends, customer needs, and portfolio opportunities.
  • Lead pricing, tender preparation, and customer proposals to ensure competitiveness and profitability.
  • Manage and strengthen relationships with key distributor partners in the northern region, ensuring channel capability, compliance, and sustained performance.
  • Build and maintain strong relationships with key Food Service, retail, and hospitality customers.
  • Lead category management, trade marketing initiatives, and promotional programs to drive market visibility.

Requirements

  • Bachelor’s degree in business, Marketing, Science, or a related field.
  • Minimum 5 years of B2B sales or business development experience —preferably in Food Service Retail, Horeca, FMCG, Hygiene, or chemical solutions.
  • Proven track record in managing distributor networks and implementing channel development programs.
  • Strong commercial acumen with experience in P&L understanding, pricing, and negotiation.
  • Solid understanding of Vietnam’s FSR and distributor landscape.
  • Excellent communication, presentation, and stakeholder management skills.
  • Ability to work independently, drive results, and collaborate across regional teams.

Benefits

  • Competitive salary and bonuses
  • Competitive health + wellness benefit plan
  • Continuous professional development with many opportunities for growth
  • Hybrid work arrangement

Job title

Business Development Manager – Food Service

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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