Onsite Director of Growth Marketing, Paid Acquisition

Posted 2 days ago

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About the role

  • Director of Growth Marketing overseeing paid customer acquisition strategy at Snap Finance. Leading a team in driving revenue growth through efficient performance marketing.

Responsibilities

  • Own paid acquisition performance across core and emerging channels, managing to efficient CAC while identifying and scaling new growth opportunities within regulatory constraints
  • Manage a significant eight-figure paid media budget with full accountability for performance, unit economics, and downstream business impact
  • Partner cross-functionally to develop strategic roadmaps that improve acquisition efficiency through automation, tooling, attribution, and customer lifetime value optimization
  • Establish best practices for experimentation, measurement, attribution, and reporting in a complex, multi-touch fintech funnel
  • Communicate strategy, insights, and results clearly to executive leadership to inform growth, investment, and prioritization decisions
  • Build strong relationships with internal partners including Analytics, Product, Risk, Legal, and Creative, as well as external partners such as platforms and agencies
  • Lead, coach, and grow a highly engaged team of paid media and SEO professionals

Requirements

  • 7–10 years of experience leading paid digital advertising programs, ideally within fintech, financial services, or other regulated consumer businesses
  • 4–6 years of people management experience with a proven ability to develop senior channel leaders and build high-performing teams
  • Strong analytical skills with the ability to translate complex data into actionable insights and testable hypotheses tied to revenue and customer quality
  • Executive presence with clear, confident written and verbal communication
  • Extensive experience with SA360, DV360 & Meta and audience platforms ex. Liveramp.

Benefits

  • Generous paid time off
  • Competitive medical, dental & vision coverage
  • 401K with company match for US
  • Company-paid life insurance
  • Company-paid short-term and long-term disability
  • Access to mental health and wellness resources
  • Company-paid volunteer time to do good in your community

Job title

Director of Growth Marketing, Paid Acquisition

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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