Director of Growth Marketing overseeing paid customer acquisition strategy at Snap Finance. Leading a team in driving revenue growth through efficient performance marketing.
Responsibilities
Own paid acquisition performance across core and emerging channels, managing to efficient CAC while identifying and scaling new growth opportunities within regulatory constraints
Manage a significant eight-figure paid media budget with full accountability for performance, unit economics, and downstream business impact
Partner cross-functionally to develop strategic roadmaps that improve acquisition efficiency through automation, tooling, attribution, and customer lifetime value optimization
Establish best practices for experimentation, measurement, attribution, and reporting in a complex, multi-touch fintech funnel
Communicate strategy, insights, and results clearly to executive leadership to inform growth, investment, and prioritization decisions
Build strong relationships with internal partners including Analytics, Product, Risk, Legal, and Creative, as well as external partners such as platforms and agencies
Lead, coach, and grow a highly engaged team of paid media and SEO professionals
Requirements
7–10 years of experience leading paid digital advertising programs, ideally within fintech, financial services, or other regulated consumer businesses
4–6 years of people management experience with a proven ability to develop senior channel leaders and build high-performing teams
Strong analytical skills with the ability to translate complex data into actionable insights and testable hypotheses tied to revenue and customer quality
Executive presence with clear, confident written and verbal communication
Extensive experience with SA360, DV360 & Meta and audience platforms ex. Liveramp.
Benefits
Generous paid time off
Competitive medical, dental & vision coverage
401K with company match for US
Company-paid life insurance
Company-paid short-term and long-term disability
Access to mental health and wellness resources
Company-paid volunteer time to do good in your community
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