Strategic Partnerships Leader expanding publisher ecosystem at SmartFinancial, an insurance technology platform. Collaborating with major digital brands to drive insurance shoppers into the marketplace.
Responsibilities
Identify, develop, and negotiate supply-side deals with premium publishers and digital media platforms.
Expand distribution across editorial, SEO, marketplace, and personal-finance channels.
Oversee API, S2S, postback, pixel, and programmatic integrations for click, lead, and call distribution.
Monitor traffic quality and ensure full compliance with internal policies and industry standards.
Analyze funnel metrics including RPL, EPC, CTR, conversion rates, bind rates, and partner-level trends.
Serve as the bridge between external partners and internal product, engineering, creative, and analytics teams.
Bring market insights and partner requirements to influence product roadmap and supply strategy.
Requirements
4+ years in digital partnerships, publisher development, affiliate management, or marketplace supply roles.
Strong understanding of performance marketing and monetization models (CPC, CPL, CPA, rev-share, pay-per-call).
Experience working directly with insurance or financial publishers and optimizing traffic at scale.
Technical fluency with APIs, postbacks, S2S tracking, and attribution/measurement platforms.
Analytical approach with the ability to interpret complex partner reporting and funnel data.
Excellent communication and negotiation skills, with the ability to influence cross-functional teams.
High commitment to quality, compliance, and transparent performance insights.
Experience in insurance, financial services, or other regulated verticals is a plus.
Benefits
Competitive Base Salary + Commissions + Performance Bonuses
401(k) with Company Match
Health, Dental, and Vision Insurance
Stock Options
Internal Promotion Opportunities – We believe in growing talent from within
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