Hybrid Senior Product Marketing Specialist

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About the role

  • Lead product marketing initiatives for SAP-centric EAM solutions at Sigga Technologies. Focused on launches, communications, and competitive intelligence.

Responsibilities

  • Lead product launches: Plan and execute product launch strategies for new features and releases.
  • Customer communications: Create and deliver assets such as release notes, email updates and in-app messages.
  • Product-focused content: Develop high-impact content, including case studies and technical materials.
  • Win-loss analysis: Conduct structured win/loss analyses and report actionable insights.
  • Competitive intelligence: Maintain intelligence on key SAP/EAM competitors.
  • Sales enablement: Maintain and update the Sales Enablement Kit.
  • Persona development: Create and refine persona maps.
  • Cross-functional collaboration: Work closely with the Head of Growth and the Product team.

Requirements

  • 5–8 years of product marketing experience in B2B SaaS or enterprise software.
  • A structured storyteller who simplifies complex concepts for both technical and business audiences.
  • Proven experience executing product launches with clear internal and external communication plans.
  • Hands-on experience developing release notes, customer updates and messaging frameworks.
  • Demonstrated experience conducting win/loss analyses and delivering actionable insights.
  • AI-native: able to demonstrate use cases for AI tools in writing, research, synthesis and content production.
  • Fluent communicator; highly organized, detail-oriented and collaborative.
  • Strong understanding of SAP, maintenance, reliability or industrial operations.
  • Experience working with global companies, with solid understanding and practical experience in the US and EMEA markets.

Benefits

  • Make an impact: We are a growing company in a large, underserved market.
  • Solve real problems: Our software helps keep the world's most essential industries running.
  • Great culture: We are a global, collaborative team that values curiosity and integrity.

Job title

Senior Product Marketing Specialist

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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