CRM & Email Marketing Executive at Inghams and Santa’s Lapland managing email communications. Focus on engagement, retention, and revenue optimization through CRM campaigns.
About the role
- Senior Field Marketing Executive responsible for event marketing across Indonesia for ELSA. Engaging high-value prospects and managing B2B marketing initiatives in the tech sector.
Responsibilities
- Plan, execute, and optimize company-hosted events (executive roundtables, workshops, roadshows, social gatherings to nurture relationships) targeting high-value prospects and customers.
- Drive our presence at key third-party events, conferences, and trade shows that align with our target industries.
- Own the end-to-end event cycle: briefing, vendor coordination, logistics, execution, and post-event follow-up in collaboration with Sales.
- Partner with the Sales team on Account-Based Marketing (ABM) plays to ensure events align with named account priorities.
- Develop and manage localized field marketing budgets per event, with final spend subject to pre-approval.
- Track and report on field marketing performance, including event ROI, pipeline impact, and lead quality.
- Coordinate with external PR agency, freelancers or KOLs to ensure brand visibility and media exposure around key events.
- Localize and adapt global or regional campaigns for Indonesia’s unique market dynamics.
- Partner with the global content lead to identify, source, and produce compelling client testimonials and case studies as well as podcasts that support brand credibility and sales efforts.
Requirements
- 4+ years of experience in B2B marketing, preferably with a focus on events, field marketing, or ABM in the tech or SaaS industry.
- Proven ability to execute B2B events that generate pipeline and deepen customer relationships.
- Experience working with or alongside sales teams; comfortable speaking the language of pipeline and revenue.
- Excellent project management and vendor negotiation skills.
- Strong attention to detail and ability to juggle multiple events and deadlines simultaneously.
- Working knowledge of CRM and marketing automation tools (HubSpot, Salesforce, etc.) is a plus.
- Strong communication and stakeholder management skills (internal and external).
- Comfortable with domestic travel for events.
Benefits
- Comprehensive employee well-being benefits.
- Free ELSA Premium courses to polish your language skills.
- Collaborative, international team culture.
- Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact.
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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