Head of Growth role focusing on scaling pipeline generation and performance marketing for Katana's inventory software business. Leading the marketing team to achieve measurable growth outcomes across channels.
About the role
- Head of Growth responsible for accelerating ShippyPro’s growth focusing on SMB & Mid-Market. Leading growth strategy and managing multi-channel customer acquisition initiatives.
Responsibilities
- Own the full lifecycle of Head of Growth activities, from discovery to delivery, focusing on SMB & Mid-Market.
- Develop and manage a pipeline aligned with multi-channel customer acquisition, activation, and expansion.
- Partner cross-functionally with Marketing, Product, and Customer Experience.
- Execute consultative discovery and tailor ShippyPro’s value proposition.
- Maintain accurate tracking and reporting in HubSpot.
- Define and lead ShippyPro’s growth strategy for SMB & Mid-Market, setting clear goals, priorities, and success metrics across the funnel.
- Design, run, and systematize experiments across channels (paid, organic, lifecycle, product-led, outbound) to improve conversion and acceleration at each stage.
- Build and optimize multi-touch acquisition campaigns, collaborating with Marketing to reach and convert our ICP in key markets.
- Work closely with Product to identify and ship growth features (onboarding flows, in-app nudges, pricing tests, self-serve motions, etc.).
- Partner with Sales to refine lead scoring, routing, and handover models and improve funnel efficiency.
- Own and evolve our growth analytics stack, defining the key dashboards and reports that the business uses to make decisions.
- Champion a test-and-learn culture across the company, helping teams frame hypotheses, run experiments, and learn from data.
- Build and mentor a small, high-performing Growth team (growth and product marketers) as we scale.
Requirements
- 7+ years of experience in Growth, Marketing, or Revenue roles in a SaaS or high-growth environment, including at least 2–3 years in a senior/lead position.
- Strong consultative and analytical skills.
- Experience working with tools such as HubSpot, marketing automation platforms (e.g. HubSpot/Marketo), Google Analytics/GA4, and A/B testing/experimentation tools.
- Fluency in English (written and spoken); Italian or other European languages are a strong plus.
- A proven track record of moving the needle on key metrics (sign-ups, SQLs, win rate, expansion, churn) through structured experimentation.
- Deep understanding of SaaS funnels, from paid and organic acquisition all the way through onboarding, engagement, and expansion.
- The ability to turn complex data into clear insights and action plans, and to communicate them effectively to both technical and non-technical stakeholders.
- A hands-on, builder mindset: you’re comfortable rolling up your sleeves, setting up campaigns, digging into dashboards, and iterating quickly.
- Strong collaboration skills and the ability to influence cross-functional teams (Sales, Product, Marketing, CX) without direct authority.
- Comfort working in an international, fast-paced, and constantly evolving environment where priorities shift and new opportunities emerge quickly.
Benefits
- meal vouchers (remote or onsite)
- no clock-in/out policy
- one-time home office allowance
- company welfare
- learning and training bonus
- mental healthcare
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