Vice President driving GPO Optimization & Automation strategies at Vizient. Leading operational improvements and cross - functional collaboration to enhance member experiences.
About the role
- VP of Campaign Measurement and Insights leading analytics team for Sharecare’s digital healthcare platform. Overseeing campaign performance insights and collaborating with sales for strategic client engagements.
Responsibilities
- Manage, inspire, develop and lead team of data analytics and research professionals.
- Establish strategies and tactics to measure and optimize digital campaign performance.
- Develop and execute client-specific insights and strategies.
- Foster strong client relationships, particularly within client analytic departments.
- Stay abreast of industry trends and emerging analytics technologies.
- Proactive management of client program performance to maximize profitability while achieving high-quality results and client satisfaction.
- Recommend investment allocations based on client KPIs, delivery feasibility and internal financial goals.
- Participate in RFP brainstorming sessions with Integrated Marketing and Sales teams to incorporate performance insights into product recommendations.
- Partner with Data Sciences team to develop campaign optimization approach.
- Build out a centralized and comprehensive business and campaign analytics team and process.
Requirements
- BA or BS Degree required.
- MS/MBA in quantitative discipline (e.g., Economics, Statistics) preferred.
- Minimum of 10+ years of similar work experience in the digital media space with experience in pharmaceutical/healthcare marketing and promotion.
- Ability to think strategically and relate data insights to business objectives.
- Ability to multitask, manage tight deadlines, and work effectively with cross functional teams in an ever-changing and exciting environment.
- Strong communication skills (written and verbal) with results orientated mindset.
- Ability to travel to attend client meetings, conferences, seminars and industry events and in person team meetings.
- Direct experience in building novel data, digital and analytics capabilities, and leading analytics in support of critical strategic decisions around product or campaign optimization.
- Health care business, data (e.g. Crossix, IQVIA) and campaign measurement acumen with a comprehensive understanding of the pharmaceutical industry.
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EO
Fachkrankenpfleger:in in der interdisziplinären Intensivpflege in Oldenburg, Deutschland. Verantwortung für die Pflege und Betreuung von Patient:innen in einem engagierten Team.
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