VP Merchandise Planning leading strategic financial objectives and team management for product life cycle phases. Collaborating cross - functionally to achieve sales and inventory targets while maintaining strong partnerships.
About the role
- Vice President managing strategic PR programs at a leading consumer PR agency. Leading teams, developing PR strategies, and ensuring client satisfaction across various accounts.
Responsibilities
- Lead client PR programs from concept/planning through completion/evaluation
- Develop and propose strategic, creative ideas and tactical elements for client programs; demonstrate an ability to autonomously handle these responsibilities when needed
- Ensure that Senior Account Supervisors/Account Supervisors manage account teams and programs to deliver high quality results on-time and on-budget
- Anticipate issues; recognize potential fiscal challenges and take action early to remedy them
- Make recommendations for ways to meet client needs; demonstrate an expertise and understanding of the clients’ marketplace and business
- Serve as a representative of the client and agency on-site at client events
- Manage account financials: develop and manage budgets, fee estimates, out-of-pocket expenses, team hour allocations, billing, invoicing, etc.
- Regularly monitor to ensure execution is profitable for the agency while meeting client objectives; demonstrate an ability to balance these two requirements and find solutions that satisfy both
- Provide analysis to clients of program results
- Sustain accounts, minimize and limit account turnover (for reasons other than client financial/corporate or conflict resignations, etc.)
- Serve as primary client contact and build/maintain strong relationships with key client personnel
- Accommodate and anticipate client needs; make recommendations to clients
- Respond to requests for information from clients in a timely manner
- Lead client calls, meetings, and presentations to the client; participate in client brainstorms
- Use metrics and analytics to provide insights and counsel to clients pertaining to programs and proposals
- Recognize and seek opportunities to grow client accounts; utilize relationships with clients to sell in incremental opportunities
- Develop a vision for each account’s direction and work with team members to achieve goals
- Take strategic risks to push accounts to the next level, in an effort to secure incremental business opportunities
- Recognize and pursue opportunities to introduce clients to the agency’s specialized services, in an effort to secure incremental business opportunities
- Build, lead and develop engaged and successful account teams
- Help team members understand the role of PR in a program’s marketing mix.
- Manage overall team billability and drive staff utilization to ensure efficient use of all team members’ time; bring time allocation issues to the attention of agency management
- Act as an internal and external talent ambassador
- Manage the performance review process, identifying growth opportunities for all team members and constructively providing feedback on areas for improvement
- Identify issues within teams and assist in finding resolutions
- Maintain relationships with key contacts at traditional and social media outlets; leverage those relationships to obtain desired media coverage on behalf of the agency and/or clients
- Compile presentations for new business and business renewal proposals; participate in new business and/or business renewal pitches
- Participate in agency brainstorm sessions for client programs
- Lead an agency committee, as designated/asked; participate in and drive agency initiatives, visibility efforts and staff development
- Demonstrate an interest in the long-range health of the agency
- Represent the agency in professional associations; develop new professional contacts through participation in outside organizations
Requirements
- B.A. in Public Relations, Journalism, Communications or the like
- Eight (8) to ten (10) years of experience in a public relations agency or similar position; three (3) or more years of supervisory experience
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
Benefits
- competitive health and dental insurance plans
- a 401K company match
- generous PTO
- a hybrid work model
- a “work from anywhere in the US” policy (up to four weeks a year)
- a year-round staff training and development curriculum
- a staff-led Action Group dedicated to DEI excellence in the agency and industry
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