Hybrid Senior Principal Product Marketing Specialist

at NTT DATA, Inc.

• Job title: Senior Principal Product Marketing Specialist
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Pune, India

About the role

• Senior Principal Product Marketing Specialist at NTT DATA developing product marketing strategies and collaborating with cross-functional teams to position products in the market.

Responsibilities

• Develops specific marketing plans and activities for products and/or product lines to establish, enhances or distinguishes product placement within the competitive arena.
• Provides thought leadership content and whitepapers that supports the positioning of the product.
• Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio.
• Converts the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a new product.
• Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams.
• Analyzes the competitive landscape and identify the competitive differentiation of company product against competitor products.
• Drives market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market.
• Creates client marketing/reference content such as datasheets, case studies, videos and references.
• Creates product presentation content that communicates the unique selling points, features and benefits of the product or solution.
• Works with internal teams to define and develop the required communication, training and other collateral that will enable the sales force to sell a particular product.
• Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs.
• Influences the development of product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product.
• Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics.
• Conducts product comparisons for new product initiatives and existing product enhancements and monitors product relevance in the context of changing market conditions and client dynamics.

Requirements

• Bachelor’s degree or equivalent in Business, Marketing, Communication or relevant field.
• Significant experience in a product marketing role preferably in the high-tech industry.
• Significant experience in launching new high-tech products and communicating benefits.
• Significant demonstrated experience managing complex projects and executing on marketing.
• Significant experience working with ICT solutions.
• Significant project Management experience.
• Significant experience in software or technology B2B product marketing.
• Significant experience launching new technology products or solutions.
• Significant experience in conducting market analysis, developing market messaging, and communicating benefits.

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development opportunities