Hybrid Senior Product Marketing Manager

at Securian Financial

• Job title: Senior Product Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $69,500 - $129,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Saint Paul, United States

About the role

• Product Marketing Manager responsible for strategic marketing campaigns and content strategies at Securian Financial. Collaborating with leadership and sales for a strong market voice while delivering compelling brand experiences.

Responsibilities

• Strategize, plan, and execute omni-channel, multi-tactic marketing campaigns to, or in support of, high-value strategic and enrollment partners.
• Partner with the business to execute compelling brand experiences at industry conferences.
• Develop and deliver compelling content strategy to drive earned media to grow category awareness, engagement, and consideration metrics aligned to the category including: mature thought leadership strategy, drive proprietary research that solicits engagement, advance associate organic social media to build category awareness, maintain content-rich owned channels like Securian.com, case studies, and email.

Requirements

• 4-year degree in corporate communications, marketing, public relations or related field or equivalent experience
• 5+ years of experience in solutions/product marketing, corporate communications, financial communications preferred
• Excellent written and verbal communication skills with the ability to craft clear and concise messages for different audiences
• Ability to translate complex information into easily understandable language
• Exceptional skills managing internal clients
• Proficiency in Microsoft Suite (Word, PowerPoint, Excel, etc.)

Benefits

• Paid time off: We want you to take time off for what matters most to you. Our PTO program provides flexibility for associates to take meaningful time away from work to relax, recharge and spend time doing what’s important to them. And Securian Financial rewards associates for their service by providing additional PTO the longer you stay at Securian.
• Leave programs: Securian’s flexible leave programs allow time off from work for parental leave, caregiver leave for family members, bereavement and military leave.
• Holidays: Securian provides nine company paid holidays.
• Company-funded pension plan and a 401(k) retirement plan: Share in the success of our company. Securian’s 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service.
• Health insurance: From the first day of employment, associates and their eligible family members – including spouses, domestic partners and children – are eligible for medical, dental and vision coverage.
• Volunteer time: We know the importance of community. Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you.
• Associate Resource Groups: Build connections, be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities, including: Mental Wellness and Disability Pride at Securian Financial Securian Young Professionals Network Securian Multicultural Network Securian Women and Allies Network Servicemember Associate Resource Group