Hybrid Product Marketing Manager

at Scompler

• Job title: Product Marketing Manager
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Go
• Location requirements: Hybrid, Munchen, Germany

About the role

• Product Marketing Manager shaping Scompler's market positioning and driving go-to-market strategies for SaaS solutions. Collaborating across teams to ensure successful product launches and adoption.

Responsibilities

• You are responsible for product positioning, go-to-market strategy and the market launch of our solutions — with direct impact on growth and adoption.
• You develop and manage go-to-market strategies for new products and use cases — from positioning and messaging to launch.
• You define target audiences, value propositions and product narratives in close coordination with Product Management, Strategic Communications and Technical Writing.
• You lead cross-functional launch teams and ensure alignment across all go-to-market teams.
• You translate complex product features into clear, customer-focused stories that demonstrate value and differentiation.
• You design and execute product and launch campaigns together with Content Marketing — including landing pages, webinars, white papers, blog posts, videos and newsletters.
• You ensure consistent product communication across all marketing, sales and customer touchpoints.
• You develop enablement materials for Sales and Customer Success (pitch decks, battle cards, FAQs, use-case stories).
• You analyze market, competitive and usage data and derive concrete recommendations for product, marketing and GTM decisions.
• You define and track launch KPIs (e.g., adoption, engagement, activation, win rates) and optimize processes based on learnings.

Requirements

• 5–7+ years of experience in product marketing, go-to-market or comparable roles within a B2B SaaS environment.
• Proven experience with product and feature launches at growth-oriented SaaS companies.
• Strong understanding of GTM strategies, lifecycle marketing, product-led growth and enterprise sales cycles.
• Experience working closely with Product Management, Sales and Customer Success.
• Ability to position complex products in a clear, differentiated and persuasive way.
• Hands-on mentality: you not only design strategies but also implement campaigns and produce content yourself.
• Analytical mindset and confident handling of product, market and usage data.
• Strong storytelling with excellent writing, presentation and communication skills.
• Confident presence and enthusiasm for presenting products publicly (e.g., in videos, webinars, events or speaker slots).
• Fluency in German and English.

Benefits

• Competitive compensation: a salary above the market average.
• Meaningful benefits: through our benefits program you can choose where to save — options include meals, shopping, commuting costs or internet.
• Individual coaching for personal and professional development.
• Flexible working hours: in an international team, flexible hours and remote work are standard.
• Work–life balance: enjoy 28 days of paid vacation per year for full-time positions.
• Supportive environment: work in a supportive and inclusive workplace.