Product Marketing Manager shaping Scompler's market positioning and driving go - to - market strategies for SaaS solutions. Collaborating across teams to ensure successful product launches and adoption.
About the role
- Product Marketing Specialist responsible for marketing strategies and product positioning at Bread Financial. Collaborating across teams to enhance product and feature adoption.
Responsibilities
- Lead cross-functional efforts to bring new features and products to market
- Develop product positioning, messaging, and value propositions in partnership with the B2B Marketing team, Product, and key stakeholders
- Conduct market research and gather qualitative feedback to understand retailer product and service evaluation
- Analyze the competitive landscape for market segmentation and opportunity sizing
- Collaborate on multi-channel GTM strategies and campaign messaging for new Bread Pay features
- Create compelling content for internal and external audiences
Requirements
- High School Diploma or GED
- 5+ years product marketing experience in a B2B startup, fintech, or SaaS environment
- experience in B2B messaging and positioning
- track record of executing GTM plans to drive product or feature adoption
- Bachelor’s Degree in Marketing, Business, Computer Science or related field of study (preferred)
- experience in the retail, e-commerce, or fintech space (preferred)
- ability to build, launch and optimize multi-channel marketing strategies & campaigns
- proficiency in analyzing strategy & campaign performance, interpreting KPIs, and translating insights into product and marketing enhancements
- proven success coordinating and presenting cross-functionally with Product, Engineering, Sales and Marketing teams
Benefits
- medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability)
- Six weeks of 100% paid parental leave for eligible parents
- 401(k) plan access
- 11 paid holidays
- Flexible Time Off (FTO) program
- 80 hours of Paid Sick and Safe Time (PSST) upon hire
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