Senior Manager driving GTM enablement and execution for BCM One's Revenue Operations. Leading cross - functional initiatives to optimize processes and support sales teams.
About the role
- Associate Director for e.l.f. Cosmetics overseeing go-to-market strategy in Canada and Mexico. Driving regional brand growth through market strategies and retail performance.
Responsibilities
- Lead Regional GTM Strategy
- Own and evolve the go-to-market vision for Canada and Mexico, developing annual and seasonal plans aligned to enterprise growth priorities, regional market dynamics, and commercial objectives.
- Identify whitespace opportunities across product categories, retail channels, and consumer segments to unlock incremental growth.
- Demonstrate exceptional written communication skills, with the ability to craft clear impactful messaging tailored to audiences across the Americas.
- Develop high-quality go-to-market program decks that effectively convey strategic insights, brand priorities and regional activations plans.
- Drive High-Impact Launch Excellence
- Lead end-to-end regional launch strategy across product introductions, hero franchises, campaign localization, and retailer activation.
- Ensure launches are locally relevant, commercially impactful, and executed with excellence across all consumer and retail touchpoints.
- Serve as Strategic Regional Leader
- Act as the senior regional voice for Canada and Mexico, representing market needs, opportunities, and performance within global planning discussions.
- Influence upstream decision-making by bringing forward market intelligence, consumer insights, and competitive dynamics.
- Elevate Cross-Functional Leadership
- Partner closely with Global Brand, Sales, Creative, Integrated Communications, Consumer Insights, Commercial Strategy, and Retail Marketing teams to ensure alignment and execution across all initiatives.
- Lead complex cross-functional workstreams and drive decisions with speed, clarity, and accountability.
- Strengthen Retail & Distributor Partnerships
- Guide strategic collaboration with key retail and distributor partners to maximize in-market visibility, launch impact, and channel performance across mass, specialty, and e-commerce environments.
- Shape regional sell-in narratives and support key commercial moments.
- Champion Consumer & Cultural Relevance
- Translate regional consumer behavior, trends, and cultural moments into actionable strategies that strengthen brand resonance and competitive advantage.
- Identify emerging opportunities across creator ecosystems, local partnerships, and culturally relevant activations.
- Own Regional Investment & Performance
- Manage and optimize regional marketing investment across campaigns, launches, and activations, ensuring strong ROI and disciplined financial stewardship.
- Monitor performance against KPIs including sell-through, market share, awareness, retailer productivity, and launch effectiveness.
- Build Scalable Market Playbooks
- Capture learnings and develop repeatable frameworks that improve execution and accelerate future launches across international expansion efforts.
- Lead and Develop
- Provide leadership across cross-functional teams and external partners, with the potential to mentor junior talent as the regional function scales.
- Foster a high-performance, solutions-oriented environment that reflects e.l.f.’s entrepreneurial pace and culture.
Requirements
- Bilingual English/Spanish speaking is a must
- Understanding of French and/or Portuguese - is a plus
- 8–10+ years of go-to-market or commercial marketing experience within beauty, CPG, lifestyle, or high-growth consumer brands.
- Proven success leading regional or multi-market brand strategy across complex retail environments.
- Strong understanding of Canada and Mexico consumer dynamics, retail ecosystems, and cultural nuances.
- Demonstrated ability to influence senior cross-functional stakeholders and drive alignment across global and regional teams.
- Strong financial acumen with experience managing budgets, forecasts, and performance metrics.
- Highly strategic with strong executional depth—you can define the roadmap and drive delivery.
- Analytical, creative, and highly resourceful in a fast-paced environment.
- Ability to travel as business needs require.
Benefits
- medical, dental, and vision insurance
- retirement savings plan
- gender neutral parental leave
- unlimited paid time off
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