Product Marketing Manager shaping Scompler's market positioning and driving go - to - market strategies for SaaS solutions. Collaborating across teams to ensure successful product launches and adoption.
About the role
- Product Marketing Lead for Nasdaq's Payments Fraud portfolio, connecting product innovation with marketing execution. Drive go-to-market strategies and manage product positioning in the banking industry.
Responsibilities
- Own product positioning and messaging that differentiates our Fraud portfolio in a competitive market
- Develop buyer personas and value propositions for effective engagement
- Partner with product managers, marketing, sales, and communications teams for go-to-market strategies
- Build and manage strategic partnerships with key industry and technology organizations
- Lead cross-functional projects from planning through execution and optimize for impact
Requirements
- Bachelor's degree in marketing, business, or related field, or equivalent practical experience
- 5–10 years of B2B marketing experience in banking or financial services
- Deep understanding of the banking industry, including financial institutions, buyer needs, and competitive dynamics
- Excellent writing and storytelling skills to create compelling content across formats (fact sheets, case studies, presentations)
- Proven ability to work collaboratively across functions and influence stakeholders in a fast-paced environment
- Experience marketing anti-financial crime, fraud detection, or risk management solutions (Nice to Have)
Benefits
- Hybrid work environment at least 3 days a week in-office
- Nasdaq is an equal opportunity employer
- Reasonable accommodation for individuals with disabilities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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