Platform Growth Lead managing strategic platform partnerships to enhance growth for small businesses. Driving account health and expansion initiatives across various B2B verticals.
About the role
- Mobile Lead building and leading user acquisition systems at SBC Performance, a global ad-tech ecosystem. Managing a UAM team and collaborating with cross-functional groups to drive performance.
Responsibilities
- Build a complete mobile user acquisition system from scratch (Google App, Apple Search Ads, Unity Ads, and other networks).
- Set up and configure SDKs and MMPs (AppsFlyer, Adjust) for tracking and attribution.
- Define events, goals, and conversion logic for accurate performance measurement.
- Launch initial test campaigns and run cohort and funnel analytics to validate hypotheses.
- Develop frameworks for campaign optimization and scaling.
- Manage and mentor the UAM team (current specialists + hiring new team members).
- Collaborate with analytics, product, and creative teams to align strategy and growth goals.
Requirements
- 4+ years of experience in mobile performance marketing / user acquisition.
- Proven track record with Google App Campaigns, ASA, and mobile ad networks (Unity, ironSource, Applovin, etc.).
- Deep understanding of mobile attribution, event tracking, and MMP setup (AppsFlyer, Adjust).
- Hands-on experience with cohort analysis, retention tracking, and LTV modeling.
- Strong analytical and leadership skills; ability to manage teams and cross-functional projects.
- English — Upper-Intermediate+ (for communication and reporting).
- Experience in Big 6 agencies (GroupM, Omnicom, Publicis, Dentsu, Havas, IPG) will be a strong advantage.
Benefits
- A unique opportunity to build and lead the mobile UA function from scratch.
- Remote or hybrid work across our offices in Prague (Czechia) and Warsaw (Poland).
- Competitive compensation and performance-based bonuses.
- Flexible working hours (start between 9:00–11:00 CET).
- Paid vacation and sick leaves.
- Professional development, leadership training, and international exposure.
- Transparent communication, autonomy, and a data-driven environment.
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
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