Clinical Marketing Partner at Roche developing marketing strategies for high - value healthcare solutions. Collaborating with teams to improve patient outcomes in the diagnostics field.
SD
Onsite Marketing Manager – Legacy Giving (m/f/d)
Posted 2 hours ago
About the role
- Marketing Manager focused on legacy donation campaigns for children’s rights in Germany. Leading integrated marketing strategies and donor communication with project management and community engagement.
Responsibilities
- Management of the annual, integrated legacy giving/bequest marketing campaigns (print, social media advertising, DRTV – Direct Response TV, events, SEA (Search Engine Advertising), SEO, etc.) including strategy, budgeting, coordination of agencies, review of proposals and creative materials, and preparation of decision-making
- Contribute to the strategic development of the online presence and digital donor communications in the area of legacy giving
- Plan, implement, evaluate and refine target-group appropriate measures in social media, landing pages, video, email and direct marketing
- Oversee digital community management
- Create automated donor journeys
- Support the organization and execution of events (digital and in-person)
- Coordinate internal interfaces and external service providers
- Support the planning, execution and follow-up of telemarketing campaigns
- Maintain the database
- Prepare or support data and potential analyses
Requirements
- A completed university degree in marketing, nonprofit management or a comparable qualification
- At least 3–5 years of professional experience
- Enjoy communicating and comfortable with direct contact with people
- Very good project management skills
- Confident use of common MS Office programs and initial, relevant work experience in CRM/database maintenance (Salesforce knowledge is an advantage)
- Experience with website maintenance (WordPress and TYPO3) is a plus
- A working style characterized by accuracy, thoroughness and concentration
- Independent, reliable and responsible
- Very good German and English skills (spoken and written)
- Interest in humanitarian and international development topics
Benefits
- Flexible working hours and up to 60% remote work
- Salary according to the organization's internal pay model; the starting salary for this position is between €3,800 and €4,400 (gross, full-time at 40h/week), depending on relevant experience and expertise
- Professional support and measures for further development
- An international working environment and a values-based organizational culture
- Plenty of scope for autonomy and initiative
- 30 days of vacation per year plus 1 day of special leave
- Choice of an additional benefit: Edenred credit voucher/card, supplementary company health insurance, Urban Sports Club membership or subsidy for the Deutschlandticket
- 20% employer contribution to the company pension plan
- Full continued pay in case a child is ill
- Occupational health management
- Family room as well as quiet and prayer room in our office
- Work laptop provided
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