Hybrid Advertising Marketing Science Lead

at OpenAI

• Job title: Advertising Marketing Science Lead
• Job type: Full Time
• Experience level: Senior
• Salary: $284,000 - $415,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Advertising Marketing Science Lead establishing and scaling OpenAI’s measurement system. Leading measurement discussions and translating statistical concepts into advertiser narratives.

Responsibilities

• Define OpenAI’s advertiser measurement strategy, establishing how our reporting aligns with attribution (MTA), incrementality/lift testing, MMM, geo experimentation, and partner measurement frameworks.
• Build the foundation of OpenAI’s Marketing Science function, initially leading work as an individual contributor while designing the long-term team structure, operating model, and measurement programs.
• Lead advertiser-facing measurement discussions, representing OpenAI in executive briefings, measurement escalations, and industry conversations while building trust in our methodologies and reporting.
• Develop clear advertiser narratives that translate causal inference, attribution models, and statistical methodologies into understandable guidance for campaign optimization and investment decisions.
• Design and govern OpenAI’s advertising measurement program, including standardized experiment patterns (A/B, geo, quasi-experimental), power calculators, diagnostics, and experiment-quality guardrails.
• Build scalable measurement frameworks that reconcile results across MMM, MTA, and lift testing, helping advertisers triangulate OpenAI performance within their broader marketing measurement systems.
• Establish privacy-centric measurement approaches as needed, including aggregated measurement, and conversion modeling in partnership with Legal and Privacy teams.
• Translate measurement strategy into product capabilities, partnering with Product and Engineering to operationalize methodologies into durable measurement tools and reporting infrastructure.
• Shape OpenAI’s external measurement ecosystem, working with third-party measurement partners, clean-room providers, and industry groups to align standards and reduce friction for advertisers.

Requirements

• Have deep expertise in advertising measurement including experimentation, incrementality testing, attribution modeling, and econometric approaches such as MMM.
• Have experience designing and scaling lift or incrementality programs, including governance, experimentation frameworks, and statistical quality standards.
• Are comfortable acting as a senior external measurement authority, confidently leading advertiser conversations, navigating discrepancies, and building trust with sophisticated marketing organizations.
• Can translate complex statistical concepts into practical decision frameworks for both technical and non-technical audiences.
• Can build functions from the ground up, setting strategy while also executing hands-on during early stages of team development.
• Have successfully partnered with Product and Engineering teams to translate measurement science into scalable product capabilities.
• Have experience working with third-party measurement providers or industry standards organizations.
• Thrive in fast-paced, high-ambiguity environments and are comfortable leading cross-company initiatives without direct authority.
• Care deeply about building trusted, privacy-forward measurement systems that enable long-term advertiser confidence.

Benefits

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
• 401(k) retirement plan with employer match
• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend to fuel your professional growth
• Daily meals in our offices, and meal delivery credits as eligible
• Relocation support for eligible employees
• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.