Marketing Manager focused on legacy donation campaigns for children’s rights in Germany. Leading integrated marketing strategies and donor communication with project management and community engagement.
About the role
- Clinical Marketing Partner at Roche developing marketing strategies for high-value healthcare solutions. Collaborating with teams to improve patient outcomes in the diagnostics field.
Responsibilities
- Conduct market assessments using insights, business intelligence, and customer feedback to inform local strategies and campaigns.
- Develop, support, and execute the annual marketing plan that aligns with business goals.
- Build strong relationships with internal stakeholders, customers, opinion leaders, and medical societies to promote our solutions effectively.
- Lead and align cross-functional teams through matrix management to accelerate the commercialisation of new assays and expansions.
- Communicate the vision and achievements across the organization, ensuring all efforts are aligned with strategic goals and overall objectives.
- Provide training, messaging, and campaign associated promotional materials to enable the sales team’s success.
- Collaborate with internal and external stakeholders to shape national policy, develop value propositions, and advocate for Roche’s solutions.
- Stay compliant with industry regulations while driving innovation and business impact.
Requirements
- Experience in comparable commercial healthcare roles and ability to demonstrate transferable skills.
- Knowledge and understanding of the diagnostics and/or healthcare market.
- Strong ability to build relationships and communicate effectively across diverse stakeholders.
- Proven problem-solving skills and ability to focus on critical outcomes and goals.
- Marketing or business qualification or equivalent.
- B2B business expertise, including commercial and marketing strategy.
- Knowledge and expertise in a specialist disease area.
- Project management experience in a matrix environment.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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