Social Media Manager responsible for developing and optimizing marketing strategies across various platforms at VALID Group GmbH. Combining creativity and analytics for effective social media presence.
About the role
- Social Media Manager creating organic social media strategies for B2B and B2C clients. Delivering content and managing communities with a focus on trends and data analysis.
Responsibilities
- You develop holistic, organic social media strategies for B2B and B2C clients and execute them at a high level
- You conceive and produce high-quality organic content that strengthens brands and sustainably grows communities
- You plan social media roadmaps, content formats and campaigns that work without paid amplification — yet still deliver performance
- You analyze data, derive actions and translate findings into clear strategic recommendations
- You spot trends early, assess their relevance and integrate them sensibly into content and channel strategies
- You manage UGC approaches, develop creator briefings and build brand ambassador structures
- You develop and support personal brands — from the content framework to posting routines
- You confidently manage established channels such as Instagram, TikTok, LinkedIn and Pinterest and can strategically evaluate new platforms
Requirements
- Several years of hands-on experience in organic social media management (B2C & B2B)
- Strong skills in content conception, editorial planning and format development
- Knowledge of social content production (Adobe Creative Suite, Canva, CapCut or similar tools)
- A confident sense for visual storytelling, tone of voice and platform-appropriate communication
- Ability to think data-driven and interpret KPIs strategically — without losing focus on organic growth
- Experience with UGC concepts and building personal brands
- Excellent communication skills, a self-directed working style and confident client management
- Creativity, structure and a willingness to take on responsibility
Benefits
- Flexible working hours and hybrid work models
- Room for your ideas and opportunities to grow your skills and career
- A company culture where you can feel comfortable and thrive
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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