Social Media Content Creator developing engaging content for clients in the hospitality sector. Focused on creating videos and storytelling while working within a dynamic team environment.
About the role
- Social Media Lead building Eurostar's brand engagement and visibility on social media platforms. Collaborating with cross-functional teams to achieve commercial goals through innovative campaigns.
Responsibilities
- Develop and deliver a social media strategy that help us achieve our business, brand, and stakeholder objectives.
- Lead social media agency management, ensuring effective planning, production, and delivery of content and campaigns timely content delivery.
- Work closely with our wider Marketing, PR, HR and other teams to deliver company campaigns and initiatives.
- Drive innovation through creative testing, performance analysis, and adoption of emerging social media trends and platforms.
- Support the creation and curation of in house content that adheres to brand guidelines and creative standards.
- Manage local and corporate communications plans, ensuring cohesive customer experiences across all social channels.
- Build and grow online communities, including influencer, advocate, and industry relationships to enhance brand presence and advocacy.
- Provide insights from market research, competitive analysis, and campaign performance to inform strategic decisions.
- Support on budget management and financial administration related to social media activity.
Requirements
- Degree level education with a minimum of 5-7 years’ experience in social media across major platforms (Facebook, Instagram, LinkedIn, X, TikTok) in either in house or agency environments.
- Advanced knowledge of the social media landscape, including tools, and platforms (publishing, administration, analytics, backend systems)
- Deep knowledge and passion for monitoring popular cultural trends, including experience delivering reactive content both hands-on and with influencers
- Proven ability to plan and execute social media strategies, translate strategy into measurable actions, and apply robust measurement frameworks.
- Experience leading and managing agencies and working effectively across multiple geographies and organisational structures.
- Skilled in creative development for social, including content, messaging, and copywriting, with a strong eye for innovation and standout ideas.
- Demonstrated ability to drive stakeholder and employee engagement through corporate social media activity.
- Experience developing and managing influencer marketing programmes, including audience profiling, creative briefing and review, and measurement.
- Fluency in both English and French is required for this role.
Benefits
- Travel benefits that can be used for both work and play including 75% off underground network from Day 1
- Competitive defined benefit pension scheme
- Free Eurostar tickets
- Discounted Eurostar tickets for friends and family
- Ongoing training and development
- Lots of other exclusive deals, discounts and perks
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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