About the role

Founding Product Marketer defining product positioning, messaging, and go-to-market strategy for Seapoint's financial solutions. Work directly with the founding team in a hybrid role.

Responsibilities

Own product positioning and messaging. Work closely with Sean and the product team to develop and maintain crisp positioning for Seapoint, translating complex product capabilities into narratives that resonate with founders and operators
Run product launches end-to-end. Build and own the launch playbook: from beta announcements to full rollouts, coordinating across product, sales, and content to make every release land
Use content as a product marketing lever. Build on our existing content strategy to create material that reinforces our product narrative: thought leadership, founder-facing education, and category-defining content that makes Seapoint the obvious choice
Partner with the team to build things founders love. Work with engineering and sales to create tools, calculators, or resources that deliver standalone value to founders and drive inbound organically
Enable the GTM team. Develop sales decks, one-pagers, battle cards, and partner materials that are sharp, current, and written to convert
Run a high-velocity experiment programme. Use AI and automation to spin up experiments quickly across channels, kill what doesn't work, and double down on what does
Set the marketing foundation. Brand voice, messaging frameworks, channel strategy, and metrics that matter, built to scale rather than just tick boxes

You have deep product marketing experience. You've owned positioning, messaging, and launches for a B2B product and know how to make a product story land in a competitive market
You use content strategically, not as an afterthought. You understand how thought leadership, education, and narrative-building connect back to product growth
You're genuinely AI-native, not just AI-aware. You use tools like Claude, Perplexity, and whatever's shipping this week to move faster and think more clearly, and you have high standards for the output. No slop
You've shipped things that worked in 0→1 environments and know the difference between building for scale and building for now
You're a strong writer with a clear point of view. You can write a positioning doc and a LinkedIn post and they both sound like a real person
You bring experience in B2B SaaS or fintech and understand what it takes to build credibility in a competitive, trust-sensitive category
You're an experimentation native. You design tests with intent, read the results honestly, and iterate without ego
You're excited by the idea of building tools and resources alongside engineers, not just publishing content
Bonus if you're familiar with how modern marketing leaders like Emily Kramer think about the discipline. We're building a marketing function in that mould.

Competitive salary with meaningful equity in a fast-growing fintech startup
Work directly with experienced founders and operators from Stripe, Tide, Wise, Nubank, Wayflyer and other fintech unicorns
Front-row seat to building category-defining financial infrastructure for Europe's startup ecosystem
Flexible hybrid working from our London base
Budget for events, networking, and community building activities
Learning and development opportunities in fintech and AI