Digital Product Marketing Manager at GAIN focusing on acquisition strategies for AI products. Planning and executing multichannel campaigns to drive engagement and conversions.
About the role
- Lead Product Marketing initiatives at SpotOn, focusing on restaurant tech solutions. Collaborate across teams to drive product market fit and sales strategies in a cross-functional capacity.
Responsibilities
- In this role, you will work side-by-side with Product, Sales, Marketing, and Operations to bring new products to market which are core to restaurants’ operations.
- As the Head of Product Marketing, you lead a team to identify market opportunities, drive sales, and help SpotOn operationalize & capitalize on new and existing features.
- You will lead a team of PMMs who care deeply about our mission and our customers.
- And you’ll have the unique opportunity to collaborate across the organization with a high degree of ownership, accountability, and visibility to senior leaders in the company.
Requirements
- Lead, cultivate, and grow a team of Product Marketers.
- Work closely with Product, Engineering, and Sales leadership to define and validate product market fit, market sizing, and ideal customer profiles for product launches and sales direction.
- Find ways to scale the impact of PMM and Go-To-Market teams leveraging new technologies.
- Partner with Go-To-Market and Operations colleagues to drive cross-functional, cross-channel efforts and campaigns to meet the growth objectives associated with product initiatives.
- Own market & opportunity sizing, product positioning, and messaging to better drive acquisitions and adoption from our customers.
- Work with Brand & Content teams to support the development of marketing assets & content to support product awareness, customer acquisition, and engagement goals.
- Partner with the data team to analyze product usage and adoption in order to identify areas of opportunity and make product and rollout recommendations.
- Understand market and competitor trends to drive marketing and sales strategies.
- Build deep, positive relationships across the organization, with the ability to drive cross-functional team projects.
Benefits
- Medical, Dental and Vision Insurance
- 401k with company match
- RSUs
- Paid vacation, 10 company holidays, sick time, and volunteer time off
- Employee Resource Groups to build community and inclusion at work
- Monthly cell phone and internet stipend
- Tuition reimbursement for up to $2,000 per calendar year to assist with your professional development
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