Founding Product Marketer defining product positioning, messaging, and go - to - market strategy for Seapoint's financial solutions. Work directly with the founding team in a hybrid role.
About the role
- Principal Product Marketing Manager leading marketing strategy for Adobe Firefly’s Project Graph. Driving adoption of innovative AI-powered creative tools through market insights and collaboration.
Responsibilities
- Develop a deep understanding of Generative AI media creation and editing workflows across creator segments.
- Conduct market research and competitive analysis to identify trends, opportunities, and unmet needs.
- Translate insights into actionable strategic recommendations.
- Partner closely with product teams to shape the roadmap for Project Graph.
- Advocate for creator needs and ensure our AI tools deliver intuitive, high-impact experiences.
- Work hand-in-hand with our Outbound PMM team to develop marketing programs that drive discovery, engagement, and conversion.
- Collaborate with UX research, data science, and analytics teams to validate hypotheses and measure impact.
- Align with Adobe’s broader Digital Media teams (e.g., Photoshop, Lightroom) to ensure consistency and alignment.
- Craft compelling value propositions and product narratives for Project Graph.
- Ensure messaging is clear, differentiated, and resonates across creator personas and use cases.
- Contribute to launch planning and execution for new image generation and editing features.
- Collaborate with all marketing and GTM functions to define and implement growth plans and campaigns.
- Stay ahead of generative AI trends and represent Project Graph in internal and external forums.
- Contribute to defining Adobe's perspective on the evolution of creative workflows improved by AI.
Requirements
- 10 + years of experience in Product Marketing, Product Management, or Strategy roles—preferably in creative tools, AI, or working with creators
- Strong critical thinking and analytical skills; ability to synthesize complex information into clear insights.
- Exceptional communication and storytelling abilities.
- Proven success influencing product roadmaps and driving cross-functional alignment through research and insights.
- Passion for creativity, design, and emerging technologies.
- BA/BS in Marketing, Business or a related field is preferred OR 10 + years of product marketing OR equivalent practical experience
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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