Marketing Analyst focused on creating memorable experiences through events and promotional actions for Volkswagen Group Services. Leading strategic activities in national and international markets while enhancing brand connection.
About the role
- Manager leading event marketing and communications initiatives at Salesforce. Driving campaign strategies for in-person and virtual experiences with a strong focus on collaboration and innovation.
Responsibilities
- Support the Event Marketing Communications Director across our strategic event portfolio, including in-person and digital experiences
- Partner closely with the demand generation team to brief creative teams and provide messaging oversight from ideation through execution
- Serve as a liaison to cross-functional teams—including corporate messaging, product marketing, and others—to ensure cohesive storytelling across all campaign assets and touchpoints
- Make strategic adjustments throughout the campaign lifecycle to ensure messaging resonates with key stakeholders
- Support demand-gen initiatives as needed, including paid media, OOH, and email programs
- Track video production budget items and collaborate with vendors and agency partners to film on-site at events
- Develop “sizzle” promo videos to drive awareness and attendance for events within the Strategic Events portfolio
- Lead the event marketing studio to capture testimonial footage from customers and community members
- Collaborate with cross-functional partners to develop and refine event value propositions, differentiated benefits, and business outcomes for all audience segments
- Work with enablement teams to form a POV, test messaging, and refine based on insights
- Create, maintain, and continuously update messaging SSOTs, positioning guides, and narrative frameworks used across global event teams to anchor and align their storytelling
- Craft clear and compelling messages and develop both externally facing assets and internal deliverables
- Support the creation and maintenance of marketing materials, including pitch decks, presentations, and post-event debriefs
- Confidently deliver presentations to audiences of all sizes
Requirements
- 5+ years of relevant experience
- Ability to balance big-picture objectives with attention to detail that directly impacts campaign success
- Experience in video production, with a strong portfolio of assets used across digital channels (organic and paid)
- Strong copywriting skills and proficiency with Google Slides
- Ability to communicate clearly, manage expectations, and effectively align with project stakeholders
- Proven success collaborating with highly cross-functional teams
- A problem-solving mindset and track record of thriving in fast-paced, dynamic environments with tight deadlines and shifting priorities
- Exceptional project and time management skills: highly organized, detail-oriented, results-driven, and accountable
- Ability to juggle multiple initiatives simultaneously and work efficiently under pressure
- Ability to quickly grasp complex information across a variety of disciplines and translate it into clear communication
- Excellent listening, verbal, and written communication skills
- Strong interpersonal skills, with the ability to work confidently and professionally with senior executives, vendors, and team members at all levels
- A collaborative attitude—no task is too small
- Ability to work a flexible schedule and travel 20–25%
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
Job title
Job type
Experience level
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Degree requirement
Location requirements
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