Manager leading event marketing and communications initiatives at Salesforce. Driving campaign strategies for in-person and virtual experiences with a strong focus on collaboration and innovation.
Responsibilities
Support the Event Marketing Communications Director across our strategic event portfolio, including in-person and digital experiences
Partner closely with the demand generation team to brief creative teams and provide messaging oversight from ideation through execution
Serve as a liaison to cross-functional teams—including corporate messaging, product marketing, and others—to ensure cohesive storytelling across all campaign assets and touchpoints
Make strategic adjustments throughout the campaign lifecycle to ensure messaging resonates with key stakeholders
Support demand-gen initiatives as needed, including paid media, OOH, and email programs
Track video production budget items and collaborate with vendors and agency partners to film on-site at events
Develop “sizzle” promo videos to drive awareness and attendance for events within the Strategic Events portfolio
Lead the event marketing studio to capture testimonial footage from customers and community members
Collaborate with cross-functional partners to develop and refine event value propositions, differentiated benefits, and business outcomes for all audience segments
Work with enablement teams to form a POV, test messaging, and refine based on insights
Create, maintain, and continuously update messaging SSOTs, positioning guides, and narrative frameworks used across global event teams to anchor and align their storytelling
Craft clear and compelling messages and develop both externally facing assets and internal deliverables
Support the creation and maintenance of marketing materials, including pitch decks, presentations, and post-event debriefs
Confidently deliver presentations to audiences of all sizes
Requirements
5+ years of relevant experience
Ability to balance big-picture objectives with attention to detail that directly impacts campaign success
Experience in video production, with a strong portfolio of assets used across digital channels (organic and paid)
Strong copywriting skills and proficiency with Google Slides
Ability to communicate clearly, manage expectations, and effectively align with project stakeholders
Proven success collaborating with highly cross-functional teams
A problem-solving mindset and track record of thriving in fast-paced, dynamic environments with tight deadlines and shifting priorities
Exceptional project and time management skills: highly organized, detail-oriented, results-driven, and accountable
Ability to juggle multiple initiatives simultaneously and work efficiently under pressure
Ability to quickly grasp complex information across a variety of disciplines and translate it into clear communication
Excellent listening, verbal, and written communication skills
Strong interpersonal skills, with the ability to work confidently and professionally with senior executives, vendors, and team members at all levels
A collaborative attitude—no task is too small
Ability to work a flexible schedule and travel 20–25%
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