Creative Strategy Lead at Convidera connecting creative excellence with technological innovation. Responsible for visual leadership in marketing projects with a focus on AI - first approach.
About the role
- Creative Lead responsible for visual direction and storytelling at Rocky Talkie, an outdoor communication brand. Leading creative teams to produce authentic and engaging content across various marketing channels.
Responsibilities
- Provide leadership and development to internal and external creative teams, including designers, content creators, and creative partners
- Set clear priorities, workflows, and standards for how creative work gets produced and delivered
- Provide thoughtful feedback that improves the craft and consistency of design, video, photography, and written content
- Help identify when and where we should invest in additional internal or external creative support as the brand grows
- Lead the visual direction and creative execution for Rocky Talkie across marketing channels
- Translate brand strategy into clear, cohesive creative work across campaigns, product launches, and ongoing marketing efforts
- Ensure visual consistency across website, ads, email, packaging, social media, and retail materials
- Develop and maintain creative standards, templates, and systems that allow the team to produce high-quality work efficiently
- Help shape how Rocky Talkie communicates through imagery, design, and video
- Guide the development of visual storytelling that reflects real use in demanding outdoor environments
- Collaborate with photographers, filmmakers, designers, and writers to produce content that feels authentic and grounded in real experience
- Help balance lifestyle storytelling with product clarity and educational value
- Manage the creative pipeline for ads, social posts, emails, website content, product packaging, in-store displays, and all other brand assets
- Provide hands-on support to the creative team in producing, editing, and finalizing assets when needed
- Ensure creative projects move smoothly from concept to production to final delivery
- Develop processes that help the team operate efficiently while maintaining a high standard of quality
Requirements
- 5–8+ years in design, creative direction, or related creative roles
- Experience leading a team of designers, photographers, videographers, or other creative partners
- Strong understanding of visual storytelling across digital marketing channels
- Strong communication and feedback skills
- Comfort balancing creative exploration with practical execution and deadlines
- Extra consideration given to candidates with experience creating work in the outdoor industry or for technical products.
Benefits
- Healthcare Plan (Medical, Dental, and Vision
- Retirement Plan with Matching
- Paid Time Off (Vacation, Sick, and Holidays)
- Paid Family Leave (Maternity, Paternity)
- Paid Short Term & Long Term Disability
- Performance-Based Bonus
- And of course, plenty of Rocky Talkie gear to fuel your next adventure!
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