Creative Strategist for Koltin's marketing, conceptualizing and defending campaigns with data - driven insights. Collaborating closely with the Creative Director to elevate creative intelligence.
About the role
- Senior Manager driving performance creative strategy for paid social at Nanit. Leading creative production, analyzing performance data, and collaborating with cross-functional teams to drive growth.
Responsibilities
- Own Paid Social Creative Strategy: Develop and execute creative strategies that drive acquisition and revenue growth across paid social. Understand key business drivers and translate them into actionable creative direction.
- Lead Creative Production: Manage the end-to-end creative process, from concept through final asset. Write high-converting scripts, headlines, and ad copy. Turn strong organic content into paid assets and own the creative testing roadmap, including hypotheses, cadence, and learning documentation.
- Evaluate Performance: Analyze performance data to inform testing, iteration, and optimization, driving toward paid social CAC goals. Identify creative levers impacting CTR, CVR, and blended efficiency, and translate insights into clear next steps.
- Partner Cross-Functionally: Work closely with the paid social channel manager to drive account growth. Collaborate with the Influencer team on UGC and testimonial briefs, and align with Brand to ensure assets meet identity, tone, and design standards.
Requirements
- 8+ years of experience in creative strategy or performance marketing, ideally within DTC e-commerce
- Proven track record developing creative strategies that drive measurable growth
- Deep expertise in paid social platforms (particularly Meta), including how media buying mechanics influence creative performance
- Strong copywriting skills with experience crafting high-converting paid social ads
- Expert-level understanding of paid social channels
- Excellent communication and collaboration skills, with the ability to influence cross-functional partners and leadership
Benefits
- Hybrid in office schedule
- Remote work from home month in August
- Flexible PTO (we trust you to take the time you need)
- Equity options so you can share in our growth
- Paid parental leave for all new parents
- Employee discounts on Nanit products
- Work from home stipend
- Monthly team events
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Creative Strategy Lead at Convidera connecting creative excellence with technological innovation. Responsible for visual leadership in marketing projects with a focus on AI - first approach.
Creative Lead responsible for visual direction and storytelling at Rocky Talkie, an outdoor communication brand. Leading creative teams to produce authentic and engaging content across various marketing channels.
Creative Strategist enhancing brand stories through insight - driven strategies and compelling proposals. Leading concept development from research to execution in a dynamic marketing agency.
Head of Creative, Design and Experience leading in - house studio for marketing and product deliverables in a fintech environment. Managing mixed team while ensuring design quality and delivery across various channels.
Head of Creatives leading multidisciplinary team at BURGA. Responsible for transforming brand strategy into powerful creative ideas and maintaining brand identity.
Lead Creative Strategist at OuterBox managing creative strategies and execution across various Paid Media channels. Collaborate with clients and teams to deliver effective, high - performing creative assets.
Senior Creative Strategist developing strategic concepts for trade marketing campaigns in Venezuela. Collaborating with internal teams to deliver aligned and innovative creative executions.
Director of Creative Strategy leading performance marketing initiatives at Prose, a beauty company leveraging AI for personalized haircare and skincare solutions.
Video and Creative Lead responsible for video content strategy and execution to drive revenue. Leading video production efforts across platforms at IMPACT.