Sales Lead at RNDC responsible for advancing and securing sales in designated territory. Strong focus on servicing existing accounts and driving business growth through consultative selling techniques.
About the role
- Head of Sales for Ribbon driving B2B SaaS growth by transforming their sales process. Managing entire sales motion from strategy to execution with a focus on scaling revenue.
Responsibilities
- Own Ribbon’s entire sales motion from first call to close to expansion.
- Design and execute our GTM strategy across SMB, Mid-Market, Enterprise, and Partnerships.
- Personally close early deals while building a repeatable, scalable sales process.
- Define ICPs, segmentation, pricing, packaging, and deal structures.
- Build, hire, coach, and lead our sales org (BDRs, AEs, and Partnerships).
- Build forecasting models, maintain pipeline hygiene, enforce CRM discipline, and create KPI dashboards.
- Partner tightly with founders, product, marketing, and CS to align roadmap to revenue.
- Lead complex sales cycles involving multiple stakeholders, pilots, procurement, and security.
- Translate customer pain into clear ROI narratives around speed, cost savings, and quality of hire.
- Continuously test and iterate: messaging, demos, offers, pilots, and close tactics.
- Represent Ribbon confidently with executives, partners, and at industry events.
Requirements
- Has 5–7+ years of B2B SaaS sales experience leading teams.
- Has built or scaled a sales function at an early-stage startup (Seed–Series B preferred).
- Is deeply comfortable selling and leading at the same time.
- Has closed complex deals with HR, Talent, Ops, or adjacent enterprise buyers.
- Thinks strategically but executes relentlessly (”no hands-off leaders/operator”).
- Is data-driven: forecasting, pipeline math, conversion rates, and experimentation matter to you.
- Communicates clearly, directly, and with conviction both internally and externally.
- Thrives in ambiguity, moves fast, and takes full ownership of outcomes.
- Is excited by AI, the future of work, and re-imagining how hiring actually gets done.
Benefits
- Competitive salary + meaningful equity.
- Cutting-edge tech.
- Health & wellness stipend.
- Annual international offsite.
- Regular team lunches & meetups in Toronto.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Sales Lead responsible for advancing sales and servicing accounts in assigned territory at RNDC. Focus on customer needs and driving business growth within the wine and spirits industry.
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