Hands-on leadership role managing a dynamic field marketing team for Renewal by Andersen. Overseeing strategic initiatives, team performance, and local marketing campaigns while ensuring operational excellence.
Responsibilities
Directly manage, mentor, and develop a team of Proximity Marketing Managers, Team Leads, and Direct Marketing Associates.
Oversee hiring, onboarding, training, performance reviews, motivation, and coaching to foster a high-performing team.
Build a collaborative, accountable, and results-oriented team culture.
Lead daily team meetings to motivate and align the team prior to canvassing activities.
Drive a high-performance sales and marketing culture through goal setting and performance management.
Implement marketing strategies that align with company and departmental objectives.
Set and track daily, weekly, and monthly goals for the team.
Develop and execute local marketing campaigns in various towns, ensuring compliance with local laws and regulations.
Utilize CRM and department-specific software to analyze data, forecast results, and inform decision-making.
Monitor KPIs and department standards, adjusting strategies as necessary to meet or exceed targets.
Enforce Standard Operating Procedures (SOPs) and quality control measures across all activities.
Ensure all activities, including canvassing and promotional efforts, comply with local laws and regulations.
Deliver comprehensive training programs on sales methodology, safety, brand messaging, and ethical practices.
Be actively involved in field activities, including canvassing, lead generation, and team motivation.
Requirements
Proven experience in field marketing, sales management, or related roles, ideally within home improvement, home services, or similar industries.
Strong leadership skills with ability to motivate, develop, and manage teams in high-pressure environments.
Excellent communication and interpersonal skills.
Data-driven mindset with proficiency in CRM systems, analytics tools, and department apps.
Ability to analyze KPIs, forecast results, and adjust strategies accordingly.
Knowledge of local laws and regulations related to marketing and canvassing.
Valid driver’s license and willingness to drive company vehicles as needed.
Full-time availability to work in-office 5 days per week, with active field involvement.
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