Growth Marketing Manager driving customer acquisition and pipeline growth for Relay Commerce's Messaging division. Focusing on data-driven marketing programs in a fast-paced environment.
Responsibilities
Drive customer acquisition, pipeline growth, and product adoption through scalable, data-driven marketing programs.
Own and optimize key growth levers across demand generation, lifecycle marketing, and go-to-market execution.
Collaborate closely with Sales, Product, and Customer Success to translate strategy into measurable growth.
Execute multi-channel growth programs including content, paid acquisition, SEO, email marketing, cold email outreach, and account-based marketing.
Build and improve lifecycle programs that support the full customer journey, from acquisition through onboarding, activation, and expansion.
Ensure content and campaigns align with Messaging product positioning and customer needs.
Requirements
3 to 6 years of experience in growth marketing, demand generation, or performance marketing roles.
Proven experience in B2B SaaS marketing, ideally within e-commerce tools or the Shopify ecosystem.
Experience marketing to SMB and mid-market customers, with an understanding of how DTC founders and operators evaluate and buy software.
Hands-on experience executing and optimizing campaigns across multiple channels.
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