Hybrid Senior Growth Marketing Manager – Berlin / remote / hybrid

at Syntax Institut

• Job title: Senior Growth Marketing Manager – Berlin / remote / hybrid
• Job type: Full Time
• Experience level: Senior
• Salary: €45,000 - €55,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Berlin, Germany

About the role

• Senior Growth Marketing Manager at Syntax transforming lead generation and funnel strategies. Collaborating with teams to ensure sustainable growth and successful campaigns.

Responsibilities

• You have experience in growth marketing and are ready to take the next step? As Senior Growth Marketing Manager at Syntax, you will shape lead generation and take it to the next level!
• You will develop holistic funnel and CRM strategies that efficiently convert leads into sales-ready opportunities.
• You rely on measurable, test-driven approaches and bring strong stakeholder management skills.
• You work closely with your team and other departments to ensure sustainable growth and to execute successful campaigns.
• Building and scaling lead channels: You are responsible for building new lead channels beyond classic performance marketing, e.g., via job boards, referral programs, communities, events, or partnerships.
• Monitoring Customer Acquisition Costs: You will reduce Customer Acquisition Costs (CAC) through smart lead acquisition, effective pre-qualification, and efficient handovers.
• Designing the lead funnel and CRM management: You will design the entire lead funnel, from lead capture through CRM flows to the correct routing to the appropriate sellers.
• Marketing and sales collateral: You develop content across the whole funnel (top–mid–bottom) and manage audience-specific materials such as flyers, one-pagers, landing pages, sales documents, and FAQs.
• CRM marketing: You build strategic email nurturing flows that accompany and activate leads over the long term.
• Reporting, analytics & testing: You monitor relevant marketing and sales KPIs for your lead channels, analyze open, click and response rates as well as appointment conversion rates.

Requirements

• Experience in growth marketing: You have several years of experience in B2C or B2B lead growth, performance, or CRM marketing and ideally have already owned funnels end-to-end.
• Funnel and process understanding: You understand the architecture of lead funnels from lead capture through qualification, CRM and routing to handover to sales.
• CRM, email automation and content: You have experience with CRM systems and email automation. Segmentation, trigger flows, nurturing and reactivation are part of your daily work.
• KPI affinity: You work analytically, track relevant KPIs, run continuous tests and derive learnings.
• Hands-on mentality: You consolidate requirements, prioritize sensibly and align teams around common goals.
• Communication: You have very good German skills (native or C1/C2 level) and can communicate confidently in both spoken and written form.

Benefits

• A business with purpose: With us you work on topics that are economically, socially and politically highly relevant (digitalization, competitiveness of the German economy, labor market policy, equality, technology, etc.)
• Responsibility and scope to shape things: As Senior Growth Marketing Manager you will be involved in many areas and work directly with the CCO.
• Steep learning curve: You will be onboarded quickly and will soon be able to shape operational topics and processes independently.
• Dynamic startup environment and flexible working: For us, results matter more than prescribed workplaces. We give you the flexibility you need to perform at your best. Whether in the Berlin office, hybrid, or remote — you decide where you work best.
• Long-term perspective: In addition to a permanent employment contract, we offer opportunities to grow within the organization according to your skills and preferences.
• Attractive package: In addition to a market-competitive salary and deep insights across many company areas, you benefit from discounted sports offers with our partner Urban Sports Club and receive high-quality company equipment (MacBook, AirPods, etc.).