Hybrid Head of Growth – Maternity Cover

Posted 1 hour ago

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About the role

  • Head of Growth leading day-to-day growth performance at Wild Nutrition. Focused on maintaining team effectiveness across growth function during maternity cover.

Responsibilities

  • Own and execute the growth and acquisition strategy (15+ channels), with deep oversight of Meta account structure, optimisation and audience strategy
  • Manage growth forecasting, budgets and channel strategy to hit new customer, CAC and payback targets
  • Ensure the Growth Manager leads high-volume creative testing and rapid iteration on Meta
  • Own attribution platforms and work with web and CRM teams to optimise the acquisition funnel from lead → first order → subscription conversion → early retention
  • Champion experimentation across landing pages, offers, audiences and activation
  • Own the growth measurement stack, including attribution platforms, incrementality testing
  • Produce clear, regular performance reporting and insights for senior stakeholders
  • Lead a small, high-performing Growth team day to day, providing clarity, prioritisation and hands-on guidance
  • Manage agency and partner relationships, ensuring accountability and ROI
  • Foster a culture of experimentation, accountability and continuous improvement

Requirements

  • Proven experience in a senior growth or performance role within a DTC brand; subscription experience preferred
  • Demonstrated experience managing cross-channel growth strategies including deep expertise in Meta and Google. (creative testing and scaling is key)
  • Experience managing multi-channel budgets and delivering against CAC and efficiency targets, partnering closely with finance teams
  • Commercially and analytically strong, comfortable making decisions with imperfect data
  • Experience leading and motivating a small, high-output team
  • Strong understanding of attribution, incrementality, CAC and first-party data challenges
  • Highly organised, pragmatic and comfortable operating in a fast-moving environment
  • Excellent communicator and collaborator with a customer-first mindset, and strong stakeholder management skills
  • Detail-oriented with a pragmatic, agile mindset — you’re not afraid to get stuck in
  • Proficient in GMC, attribution &, experimentation tools, and Google Workspace**

Benefits

  • Time given every year to volunteer with a local charity of your choice
  • All the latest tech you need
  • Hybrid working model (we work in the office Tuesday - Thursday)
  • Summer Fridays
  • Generous Pension plan
  • Private health insurance
  • Enhanced Leave package with added years of service extras
  • Employee Assistance Programme
  • Team discount on all Wild Nutrition supplements and personalised consultations
  • Cycle to work scheme
  • Enhanced parental leave policies
  • Be part of a passionate, friendly and transparent culture

Job title

Head of Growth – Maternity Cover

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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