Head of Growth leading day-to-day growth performance at Wild Nutrition. Focused on maintaining team effectiveness across growth function during maternity cover.
Responsibilities
Own and execute the growth and acquisition strategy (15+ channels), with deep oversight of Meta account structure, optimisation and audience strategy
Manage growth forecasting, budgets and channel strategy to hit new customer, CAC and payback targets
Ensure the Growth Manager leads high-volume creative testing and rapid iteration on Meta
Own attribution platforms and work with web and CRM teams to optimise the acquisition funnel from lead → first order → subscription conversion → early retention
Champion experimentation across landing pages, offers, audiences and activation
Own the growth measurement stack, including attribution platforms, incrementality testing
Produce clear, regular performance reporting and insights for senior stakeholders
Lead a small, high-performing Growth team day to day, providing clarity, prioritisation and hands-on guidance
Manage agency and partner relationships, ensuring accountability and ROI
Foster a culture of experimentation, accountability and continuous improvement
Requirements
Proven experience in a senior growth or performance role within a DTC brand; subscription experience preferred
Demonstrated experience managing cross-channel growth strategies including deep expertise in Meta and Google. (creative testing and scaling is key)
Experience managing multi-channel budgets and delivering against CAC and efficiency targets, partnering closely with finance teams
Commercially and analytically strong, comfortable making decisions with imperfect data
Experience leading and motivating a small, high-output team
Strong understanding of attribution, incrementality, CAC and first-party data challenges
Highly organised, pragmatic and comfortable operating in a fast-moving environment
Excellent communicator and collaborator with a customer-first mindset, and strong stakeholder management skills
Detail-oriented with a pragmatic, agile mindset — you’re not afraid to get stuck in
Proficient in GMC, attribution &, experimentation tools, and Google Workspace**
Benefits
Time given every year to volunteer with a local charity of your choice
All the latest tech you need
Hybrid working model (we work in the office Tuesday - Thursday)
Summer Fridays
Generous Pension plan
Private health insurance
Enhanced Leave package with added years of service extras
Employee Assistance Programme
Team discount on all Wild Nutrition supplements and personalised consultations
Cycle to work scheme
Enhanced parental leave policies
Be part of a passionate, friendly and transparent culture
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