Growth Marketing Manager overseeing acquisition channels for cybersecurity startup. Driving online presence through paid and organic campaigns in fast-paced environment.
Responsibilities
Own the end-to-end execution of paid campaigns across Google (SEM) and LinkedIn / Reddit / X / Meta (Paid Social)
Manage campaign set up, daily monitoring, bid management, and budget pacing
Find ways to use AI tools like Claude or others to manage campaigns and make optimizations
Develop and execute organic search growth strategy including both traditional SEO tactics as well as new AEO / GEO tactics
Work with our Head of Brand on developing and testing new ad creative and landing pages
Conduct keyword research for both paid bidding and organic content gaps
Optimize conversion rates
Manage performance reporting and attribution
Get feedback from the sales team around prospects from your campaigns and optimize accordingly
Requirements
3-5 years experience running Google Ads, LinkedIn Ads, and Reddit Ads
3-5 years experience running SEO
Some experience dabbling in AEO/GEO efforts or willingness to go learn and experiment
Experience and enjoyment using AI tooling for your role
A strong hunger for growth, experimentation, and learning
Comfort operating in fast-paced, experimental environment
B2B experience is a must (cybersecurity or related industries bonus points!)
Ability to run quantitative data analysis
Benefits
Competitive compensation and meaningful equity with a direct stake in Harmonic's success
Comprehensive benefits including health, dental, vision, and 401k matching
A small, passionate team that values transparency, creativity, and learning
Thoughtful leadership that cares deeply about growth, impact, and people
Annual global offsites
The chance to directly shape both our product and our culture as we build a category-defining company
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